The 2015 BMW M3 Makes a Big Splash at the 2014 Detroit Auto Show
Michael Baxter — January 15, 2014 — Autos
References: edmunds
BMW has been tightly associated with style for a long time and that doesn’t look to end with the release of the 2015 BMW M3. This new offering is bigger and badder than ever before and will have gear heads in heaven.
Typically when you make something bigger, or in a car’s case roomier, it tends to get heavier -- this is not the case with the new M3. The design team made the car bigger to accommodate performance-lovers who also have families. Dropping the weight while also increasing the room is an ideal way to do that.
Another way the 2015 BMW M3 separates itself from the older models is under the hood. The older models had V8 engines and while that is incredibly powerful, this new model will feature a “twin-turbocharged, 3.0-liter inline six-cylinder engine.” It’s hard to not salivate just reading that.
There's also a fair share of chromes and other little things that make the M3 look even more menacing than its predecessor. The car is adorned with deep dish rims, contoured carbon panel roof paneling and chrome-tipped exhaust pipes. BMW is not leaving the aggression out of this one.
Typically when you make something bigger, or in a car’s case roomier, it tends to get heavier -- this is not the case with the new M3. The design team made the car bigger to accommodate performance-lovers who also have families. Dropping the weight while also increasing the room is an ideal way to do that.
Another way the 2015 BMW M3 separates itself from the older models is under the hood. The older models had V8 engines and while that is incredibly powerful, this new model will feature a “twin-turbocharged, 3.0-liter inline six-cylinder engine.” It’s hard to not salivate just reading that.
There's also a fair share of chromes and other little things that make the M3 look even more menacing than its predecessor. The car is adorned with deep dish rims, contoured carbon panel roof paneling and chrome-tipped exhaust pipes. BMW is not leaving the aggression out of this one.
Trend Themes
1. Performance Sedans - The increasing trend in bigger and roomier performance sedans presents an opportunity for car manufacturers to cater to performance-lovers who also have families.
2. Turbocharged Engines - The trend towards turbocharged engines in sedans represents a disruptive innovation opportunity for engine manufacturers to develop more efficient and powerful engines for high-performance vehicles.
3. Luxury Car Design - The trend in aggressive and menacing design in luxury cars like the 2015 BMW M3 presents an opportunity for car manufacturers to differentiate themselves from their competitors by offering unique and innovative designs.
Industry Implications
1. Automotive Industry - The automotive industry has an opportunity to cater to performance enthusiasts who also have families by designing and manufacturing bigger and roomier performance sedans like the 2015 BMW M3.
2. Engine Manufacturing Industry - The engine manufacturing industry has a disruptive innovation opportunity to develop more efficient and powerful engines through the trend towards turbocharged engines in sedans.
3. Luxury Car Manufacturing Industry - The luxury car manufacturing industry has an opportunity to differentiate itself from competitors by offering unique and innovative designs, like the aggressive and menacing design of the 2015 BMW M3.
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