2013 Marni Urban Collection has Bright Colored Utilitarian Look
Trenton Millar — August 7, 2012 — Fashion
The 2013 Marni Urban collection accessories have a sturdy build and bold use of color to achieve just the right mix of utility and quirky aesthetic. The line consists of canvas totes, iPad cases and quilted totes.
The collection uses 50s coral and turquoise for hits of color with navy, beige and tan as neutrals. Marni executes a color blocking style through all of the pieces that brings a simplistic modern design aesthetic to the line. The entire collection is meant to exude "an idea of elegant protection."
Marni is an Italian brand that saw its men's department launch in 2002. With a long-standing dedication to producing quality goods, Marni researches inventive techniques to make each of its products top-notch. Marni's signature artisanal flavors come through because of its impeccable quality and taste.
The collection uses 50s coral and turquoise for hits of color with navy, beige and tan as neutrals. Marni executes a color blocking style through all of the pieces that brings a simplistic modern design aesthetic to the line. The entire collection is meant to exude "an idea of elegant protection."
Marni is an Italian brand that saw its men's department launch in 2002. With a long-standing dedication to producing quality goods, Marni researches inventive techniques to make each of its products top-notch. Marni's signature artisanal flavors come through because of its impeccable quality and taste.
Trend Themes
1. Quilted Accessories - The trend of using bold, quilted materials on everyday accessories promotes durability and style.
2. Color Block Design - The trend of using vibrant color blocks in product design gives a fresh and simplistic modern aesthetic.
3. Functional Fashion - The trend of creating utilitarian fashion that has both a practical and stylish function is gaining popularity.
Industry Implications
1. Fashion Retail - Retailers can disrupt the fashion industry by incorporating the trend of using high-quality, innovative materials in everyday accessories.
2. Tech Accessories - Tech accessory companies can innovate by utilizing the trend of using bold colors and quilted materials to create durable and stylish cases and bags.
3. Home Goods - Home goods companies can capture the trend of functional fashion by creating practical and stylish storage solutions like canvas totes and quilted organizers.
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