JJJJound Joins New Balance on Another 2002r Sneaker
References: jjjjound & highsnobiety
New Balance works together with Montreal-based skate brand JJJJound on another pair of the 2002r sneaker model for the season. This time, it gets a GORE-TEX coating for a weatherized feel following a previous release that took place back in October 2023.
The signature shoe gets a muted tonal palette supported by a comfortable build. The silhouette is fused with 'desaturated' charcoal with accented pine green for contrast. It is made from a blend of suede and mesh throughout the material and then lined with GORE-TEX for a technical feel. The midsole is backed by the N-ERGY technology and it all comes together to deliver elements such as shock absorption and water resistance for comfort.
Image Credit: JJJJound
The signature shoe gets a muted tonal palette supported by a comfortable build. The silhouette is fused with 'desaturated' charcoal with accented pine green for contrast. It is made from a blend of suede and mesh throughout the material and then lined with GORE-TEX for a technical feel. The midsole is backed by the N-ERGY technology and it all comes together to deliver elements such as shock absorption and water resistance for comfort.
Image Credit: JJJJound
Trend Themes
1. Weatherized Sneakers - The integration of a GORE-TEX coating on the 2002r sneaker model enhances weather protection and durability.
2. Muted Tonal Palette - The use of a desaturated charcoal color scheme with accents of pine green creates a sophisticated and understated aesthetic.
3. Technical Materials - The blend of suede, mesh, and GORE-TEX lining provides a technical feel and enhanced performance features.
Industry Implications
1. Footwear Industry - The integration of GORE-TEX coating and N-ERGY technology in sneakers presents opportunities for weatherproof and comfortable footwear options.
2. Fashion Industry - The use of muted tonal palettes and technical materials in sneakers reflects a trend towards minimalist and functional fashion.
3. Outdoor Apparel Industry - The incorporation of GORE-TEX lining in sneakers expands the range of weather-resistant and performance-driven products for outdoor enthusiasts.
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