JJJJound Joins New Balance on a Seasonal 2002r Sneaker
References: highsnobiety
Montreal-based skate brand JJJJound works together with New Balance once again and this time, it highlights the iconic 2002r sneaker model. The photos that are unveiled showcase a durable build that is made to withstand the harsh weather of the winter season.
It seems to have a GORE-TEX tag on the side of the shoe and the forefoot is laced with a rope-style lacing system. Other details include the layered construction throughout the upper, starting with a mesh base to add a sense of breathability with every step. It is then complete with paneling throughout for a textural contrast and premium build. The logo can be seen on the side of the shoe continued to the heel section.
Image Credit: DTLR
It seems to have a GORE-TEX tag on the side of the shoe and the forefoot is laced with a rope-style lacing system. Other details include the layered construction throughout the upper, starting with a mesh base to add a sense of breathability with every step. It is then complete with paneling throughout for a textural contrast and premium build. The logo can be seen on the side of the shoe continued to the heel section.
Image Credit: DTLR
Trend Themes
1. Durable Weatherized Collaborative Sneakers - Montreal-based skate brand JJJJound collaborates with New Balance to create a durable sneaker designed for harsh weather conditions, featuring a GORE-TEX tag and rope-style lacing system.
2. Seasonal 2002r Sneaker - New Balance and JJJJound join forces to release a seasonal 2002r sneaker with a layered construction, mesh base for breathability, and premium build.
3. Iconic Sneaker Reinvented - JJJJound and New Balance reimagine the iconic 2002r sneaker with added durability, textural contrast, and logo details.
Industry Implications
1. Skateboarding Apparel - The collaboration between JJJJound and New Balance introduces a durable weatherized sneaker option for skateboarders, combining style with functionality.
2. Outdoor Footwear - The durable build and GORE-TEX technology in the JJJJound x New Balance sneaker make it a disruptive choice in the outdoor footwear industry.
3. Athletic Sneaker Market - With its unique design and collaborative effort, the JJJJound x New Balance 2002r sneaker offers a fresh option for the athletic sneaker market.
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