thesingularity — July 28, 2006 — Pop Culture
References: aol
In2TV is the first broadband network and it's got the largest collection of free TV shows anywhere on the web. Not just highlights or listings, but full-length TV episodes with a range of choices and loads of interactive features. Online. Anytime. Always free.
Implications - Broadcasting networks have noticed the shift of viewership from watching television shows on their TVs to watching online. The networks have also realized that this shift can possibly cut their advertising budgets, as online viewership's popularity steams from the ability to avoid commercials and watch their programs at any time. By broadcasting networks offering online content, they are now able to promote advertisers through mini-commercials, web banners and sponsorship to continue earning money.
Implications - Broadcasting networks have noticed the shift of viewership from watching television shows on their TVs to watching online. The networks have also realized that this shift can possibly cut their advertising budgets, as online viewership's popularity steams from the ability to avoid commercials and watch their programs at any time. By broadcasting networks offering online content, they are now able to promote advertisers through mini-commercials, web banners and sponsorship to continue earning money.
Trend Themes
1. Shift to Online TV Viewing - Broadcasting networks are recognizing the shift in viewership from traditional television to online platforms, creating new opportunities for online TV networks and streaming services.
2. Ad-free Viewing Experience - The popularity of online TV viewing is driven by the ability to avoid commercials, leading to potential disruptive innovation opportunities for advertising models and content monetization.
3. Interactive TV Features - The inclusion of interactive features in online TV platforms presents innovative possibilities for user engagement and personalized viewing experiences.
Industry Implications
1. Broadcasting Networks - Broadcasting networks can embrace the shift to online TV viewing by developing their own online platforms and offering interactive features to capture a growing audience.
2. Streaming Services - Streaming services can capitalize on the trend towards ad-free viewing experiences by offering subscription-based models that provide uninterrupted access to a wide range of TV shows.
3. Advertising Technology - As online TV viewing becomes more prevalent, there is an opportunity for advertising technology companies to develop new ways to deliver targeted ads and sponsored content in an engaging and non-disruptive manner.
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