ParticipACTION's 150 Play List Challenges Canadians to Get Active
Katherine Pendrill — September 1, 2016 — Lifestyle
References: participaction & globalnews
To mark Canada's 150th birthday in 2017, the Toronto-based non-profit group 'ParticipACTION' is launching a challenge called the '150 Play List.' The project is designed to celebrate uniquely Canadian activities, while also encouraging people to be more active in their daily life.
The 150 Play List is a project that involves asking Canadians to come up with a list of "150 unique physical activities that define us as Canadian." Starting in October, the organization will begin accepting votes for these activities from Canadians across the country. The final list will then be released in January of 2017 and people from coast-to-coast will be challenged to complete as many of the activities as possible. Participants will be able to track their efforts online and even earn rewards for different activities.
The 150 Play List is a project that involves asking Canadians to come up with a list of "150 unique physical activities that define us as Canadian." Starting in October, the organization will begin accepting votes for these activities from Canadians across the country. The final list will then be released in January of 2017 and people from coast-to-coast will be challenged to complete as many of the activities as possible. Participants will be able to track their efforts online and even earn rewards for different activities.
Trend Themes
1. Participatory Challenges - Engaging users in interactive challenges to promote physical activity and celebrate cultural heritage.
2. Gamification of Fitness - Using online tracking and rewards systems to encourage people to be more active and achieve fitness goals.
3. National Pride Campaigns - Creating initiatives that promote and celebrate unique cultural activities as a way to engage citizens and foster a sense of national identity.
Industry Implications
1. Fitness and Wellness - Fitness apps and platforms can incorporate gamification elements to make exercising more interactive and engaging.
2. Tourism and Travel - Promoting cultural and heritage activities can attract tourists and promote local economies.
3. Non-profit and Social Impact - Non-profit organizations can use participatory challenges to raise awareness and funds while engaging participants in their mission.
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