Bankrate Purchases Bankaholic
Pearl — October 4, 2008 — Pop Culture
References: bankaholic & problogger.net
The news is enough to send heart palpitations to bloggers and inspire non-bloggers to set up their first blogs. PaidContent just reported that a WordPress blog written and owned by a single blogger, Johns Wu, has just been sold to a financial information site, BankRate.com. The deal is $12.4 million up front with the rest possibly over the next year.
Johns Wu will remain on at the blog and continue to provide financial information on deposits, savings accounts and money markets. The growing site is highly ranked for top banking terms and has an Alexa ranking of 42,168. It derives most of its revenue from Adsense and, until recently, a Bankrate Partner program.
It’s an incredibly profitable sale for the blogger and is a fantastic inspiration for other bloggers dutifully slogging away for every Adsense cent! Here's a Bankaholic television appearance from earlier this year.
Johns Wu will remain on at the blog and continue to provide financial information on deposits, savings accounts and money markets. The growing site is highly ranked for top banking terms and has an Alexa ranking of 42,168. It derives most of its revenue from Adsense and, until recently, a Bankrate Partner program.
It’s an incredibly profitable sale for the blogger and is a fantastic inspiration for other bloggers dutifully slogging away for every Adsense cent! Here's a Bankaholic television appearance from earlier this year.
Trend Themes
1. Blogger Acquisitions - The acquisition of a successful blog by a financial information site presents opportunities for other bloggers to potentially sell their platforms.
2. Monetizing Blogs - The profitability of blogs through revenue streams like Adsense and partner programs demonstrates the potential for bloggers to generate significant income.
3. Financial Blogging - The success of financial blogs, such as Bankaholic, highlights the demand for valuable financial information and insights in the online space.
Industry Implications
1. Financial Information - The purchase of Bankaholic by BankRate.com illustrates the potential for growth and consolidation within the financial information industry.
2. Online Advertising - The reliance on Adsense as a revenue source for Bankaholic suggests opportunities for innovation and disruption in the online advertising industry.
3. Content Creation - The emergence of successful bloggers like Johns Wu underscores the importance of quality content creation in the digital age, presenting opportunities for content-based industries to thrive.
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