Yohji Yamamoto & Dr. Martens Joined to Update the 1490 Boot
Riley von Niessen — July 21, 2018 — Fashion
References: yohjiyamamoto.co.jp & hypebae
Yohji Yamamoto, a Japanese fashion designer based out of Tokyo, recently collaborated with British footwear and clothing label Dr. Martens to come up with a fresh take on the classic high-top 1490 Boot.
The boots maintain the same punk-inspired militaristic aesthetic that they're so widely celebrated for, only with a few modern twists. To help consumers stay comfortable, Yohji Yamamoto and Dr. Martens outfitted the 1490 Boots with "Cubeflex technology in the sole," which makes it incredibly flexible. The uppers of the 1490 Boots are made from a durable black leather material, which is accented with bright yellow stitching that goes around the midsoles, the heel, as well as around the laces. At the top of the boots is Yohji Yamamoto's signature.
The boots maintain the same punk-inspired militaristic aesthetic that they're so widely celebrated for, only with a few modern twists. To help consumers stay comfortable, Yohji Yamamoto and Dr. Martens outfitted the 1490 Boots with "Cubeflex technology in the sole," which makes it incredibly flexible. The uppers of the 1490 Boots are made from a durable black leather material, which is accented with bright yellow stitching that goes around the midsoles, the heel, as well as around the laces. At the top of the boots is Yohji Yamamoto's signature.
Trend Themes
1. Fashion-brand Collaborations - Opportunity to collaborate with other brands in the fashion sector to come up with new and unique designs that cater to a wider audience.
2. Incorporating Technology in Footwear - Opportunity to integrate cutting-edge technology in boots and shoes to enhance features like comfort, flexibility, and durability.
3. Reviving Classic Styles - Opportunity to refresh classic wardrobe staples with modern updates and appeal to nostalgia factor while at the same time gaining new traction in newer generations.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate and innovate using modern technology while retaining classic aesthetics.
2. Footwear Manufacturing - Opportunity to incorporate existing and new technology for modernizing classic styles while maintaining the shoe or boot's functional utility.
3. Technology - Opportunity to develop new materials and technologies for producing high-performance and durable footwear for various industries including fashion.
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