Dr. Martens and Rick Owens Launched Two New Styles
Grace Mahas — October 13, 2022 — Fashion
References: drmartens
Dr. Martens is reuniting with legendary designer Rick Owens on a truly one-of-a-kind collaboration merging Owen’s iconic architectural silhouettes with Dr. Martens’ structured, utilitarian boots. The new series reinvents the signature 1460 boot and towering statement 1918 18-eyelet boot through "Owens’ energetic non-conformity and grunge influence."
Notably, the entire top portion of the 1918 boot features a dramatic Hair-On leather material, wrap-around laces, and a two-inch platform sole. A companion piece to the 1460 8-eye boot is the 1460 8-eye boot reimagined in soft, heavyweight black Lunar leather with contrasting pearl laces and extra wide eyelets.
The brand chose renowned extremist performance artist Ron Athey to showcase the new collection. “His work speaks to eternal primitive in all of us and to our shared human experiences,” says Rick Owens.
Notably, the entire top portion of the 1918 boot features a dramatic Hair-On leather material, wrap-around laces, and a two-inch platform sole. A companion piece to the 1460 8-eye boot is the 1460 8-eye boot reimagined in soft, heavyweight black Lunar leather with contrasting pearl laces and extra wide eyelets.
The brand chose renowned extremist performance artist Ron Athey to showcase the new collection. “His work speaks to eternal primitive in all of us and to our shared human experiences,” says Rick Owens.
Trend Themes
1. Utilitarian Fashion - The collaboration merges Rick Owens' iconic fashion silhouettes with Dr. Martens' structured, utilitarian boots, opening up opportunities for more utilitarian fashion in similar collaborations.
2. Alternative Materials - The dramatic Hair-On leather material used in the 1918 boot brings an alternative and eye-catching material to everyday fashion, opening up opportunities for more alternative materials in fashion.
3. Fashion/art Collaborations - Choosing performance artist Ron Athey to showcase the new collection introduces the fashion/art collaboration, opening up opportunities for more collaborations between artists and fashion brands.
Industry Implications
1. Fashion - The new collaboration introduces new fashion styles with utilitarian, alternative, and artistic influences, opening up opportunities for disruptive innovation in the fashion industry.
2. Art - Collaborating with a renowned performance artist to showcase the new collection introduces a new way for the art industry to expand its reach and influence through fashion collaborations.
3. Leather Goods - The use of the dramatic Hair-On leather material in the boots presents new possibilities in leather goods, opening up opportunities for disruptive innovation in the industry.
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