13 Eme Rue Universal Mails Bullseyes to Potential Advertisers
Jonathon Brown — January 3, 2013 — Marketing
References: 13emerueuniversal.fr & ibelieveinadv
What you're seeing here is a video explaining a unique method of attracting advertisers used by 13 Eme Rue Universal. 13 Eme Rue Universal is a French all-crime channel. So in an effort to match the gun play that happens on the channel, the company sent its top executives into a shooting range with some serious weaponry.
People like the Partnership Manager, Marketing Manager, Sales Manager and CEO lined up in the range and shot at targets representing the various demographics the channel reaches. Once they finished hitting the bullseye over and over, they rolled up the sheet and placed it in a black tube along with bullet shells from their guns. 13 Eme Rue Universal sent the tubes to advertisers and they achieved a 62% response rate.
People like the Partnership Manager, Marketing Manager, Sales Manager and CEO lined up in the range and shot at targets representing the various demographics the channel reaches. Once they finished hitting the bullseye over and over, they rolled up the sheet and placed it in a black tube along with bullet shells from their guns. 13 Eme Rue Universal sent the tubes to advertisers and they achieved a 62% response rate.
Trend Themes
1. Creative Advertising Tactics - Businesses have an opportunity to explore unique advertising methods that push the boundaries of creativity and keep customers engaged.
2. Personalized Marketing - Customized marketing campaigns that target specific demographics and interests can yield a higher response rate from potential customers.
3. Innovative Promotional Materials - Original and impactful promotional items like the bullseye target and bullet shells can leave a lasting impression on potential clients and generate buzz around a brand.
Industry Implications
1. Advertising - The advertising industry can benefit from exploring out-of-the-box methods of reaching potential clients and creating campaigns that resonate with specific groups.
2. Entertainment - Businesses in the entertainment industry can take inspiration from 13 Eme Rue Universal's approach and use creative methods to promote their products or services to a targeted audience.
3. Retail - Retailers can explore new and unique ways to market their products to customers, incorporating personalized messages and promotional items that stand out from the competition.
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