Chef'd and Paper Mart's '12 Days of Sweets' Emphasizes Easy Sharing
Laura McQuarrie — December 4, 2017 — Lifestyle
References: chefd
Knowing that many consumers will be seeking out both baked goods and festive gift wrapping solutions this holiday season, Paper Mart and Chef'd collaborated on the '12 Days of Sweets' box.
Some of the confections that Paper Mart and Chef'd have collaborated on include Peanut Butter Kiss Cookies, Chocolate Hazelnut Rugelach and other classics like gingerbread men cookies and peppermint bark. For the ease of sharing or gifting these baked goods after their ingredients have been assembled, packaging from Paper Mart is included with each treat.
The Chef'd 12 Days of Sweets box is paired with a 10% off coupon for Paper Mart products so that consumers may easily get their hands on other products from Paper Mart, including gable boxes, cello bags and pre-tied organza bows.
Some of the confections that Paper Mart and Chef'd have collaborated on include Peanut Butter Kiss Cookies, Chocolate Hazelnut Rugelach and other classics like gingerbread men cookies and peppermint bark. For the ease of sharing or gifting these baked goods after their ingredients have been assembled, packaging from Paper Mart is included with each treat.
The Chef'd 12 Days of Sweets box is paired with a 10% off coupon for Paper Mart products so that consumers may easily get their hands on other products from Paper Mart, including gable boxes, cello bags and pre-tied organza bows.
Trend Themes
1. Gift-ready Baking Kits - Baking kits targeting gift-giving occasions offer an opportunity for disruptive innovation by including festive wrapping solutions with each treat.
2. Collaborative Treat Bundles - Collaborations between baking ingredient suppliers, recipe services, and packaging providers can offer a new way to curate and package specialized treats for seasonal occasions.
3. Coupon Bundling and Collaboration - By including promotional discounts for related products, brands can incentivize customers to try new products from partnering companies and discover new use cases for existing ones.
Industry Implications
1. Baking Industry - Companies in the baking industry can leverage partnerships with packaging providers to expand their product offerings and create gift-ready baking kits.
2. Packaging Industry - Packaging companies can explore collaborations with ingredient suppliers and recipe services to offer more complete and specialized packaging solutions for gift-ready baking kits.
3. Coupon and Discount Industry - Coupon providers have an opportunity to collaborate with other industries to offer cross-promotions and bundling opportunities, which can drive new customer acquisition and product discovery.
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