The El Pollo Loco 12 Days of Pollo Offers Prioritize Flavor
Michael Hemsworth — December 4, 2024 — Business
References: elpolloloco & qsrmagazine
The El Pollo Loco 12 Days of Pollo offers are being run by the Mexican cuisine chain as a way to give back to customers and provide them with a series of exclusive savings. The promotion will see Loco Rewards Members able to take advantage of more than $100 in savings over the course of the 12 days of discounts, which will come as welcome news to consumers on the hunt for a deal. The promotion is taking place starting December 4 and running through December 15, 2024 with each deal being available for customers to unlock in the app each day.
Chief Marketing Officer Jill Adams spoke on the El Pollo Loco 12 Days of Pollo offers saying, "We’re thrilled to give back to our loyal Loco Rewards members this holiday season with our most generous lineup of deals yet with more than $100 in savings per member. In addition to the 12 Days of Pollo offers, we’re adding an even greater level of value by extending our popular 2 for $5 taco deal to every day in the app and online through the end of the year.”
Chief Marketing Officer Jill Adams spoke on the El Pollo Loco 12 Days of Pollo offers saying, "We’re thrilled to give back to our loyal Loco Rewards members this holiday season with our most generous lineup of deals yet with more than $100 in savings per member. In addition to the 12 Days of Pollo offers, we’re adding an even greater level of value by extending our popular 2 for $5 taco deal to every day in the app and online through the end of the year.”
Trend Themes
1. Exclusive App-based Promotions - El Pollo Loco's app-based daily deals highlight the growing trend of exclusive savings offered through digital platforms.
2. Holiday Season Discounts - The 12 Days of Pollo promotion is part of a rising trend where businesses leverage festive seasons to boost customer engagement and sales.
3. Loyalty Program Incentives - Promotional offers targeted at loyalty program members are becoming increasingly popular as brands aim to enhance customer retention and satisfaction.
Industry Implications
1. Digital Marketing - Promotions like El Pollo Loco's 12 Days of Pollo reflect the integration of digital marketing strategies to attract and retain customers.
2. Food and Beverage - The fast-casual dining sector, exemplified by El Pollo Loco, is leveraging seasonal promotions to drive traffic and repeat business.
3. Loyalty Programs - Businesses are increasingly developing and enhancing loyalty programs to provide tailor-made incentives and promotions for repeat customers.
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