Alcohol Brand Lagavulin Debuts New Sweet and Salty 10-Year-Old Whiskey
Grace Mahas — August 12, 2019 — Lifestyle
References: malts & thespiritsbusiness
Lagavulin, a Diageo-owned Islay Scotch brand, recently unveiled its new, retail-exclusive 10-year-old whiskey that boasts a maturation process that takes place in three different cask types including refill, Bourbon and freshly charred casks.
The company itself boasts more than 200 years of knowledge for a high-quality and refined taste. The new alcohol is described as “sweet and salty at first, before it builds to a fiery crescendo with a spicy and smoky finish." The whiskey is ideal for consumers seeking an exceptionally flavorful whiskey that can be enjoyed on the rocks or as a key ingredient in specialty cocktails.
The Lagavulin 10 Year Old is available at select retailers for $60 USD per 700 ml bottle.
The company itself boasts more than 200 years of knowledge for a high-quality and refined taste. The new alcohol is described as “sweet and salty at first, before it builds to a fiery crescendo with a spicy and smoky finish." The whiskey is ideal for consumers seeking an exceptionally flavorful whiskey that can be enjoyed on the rocks or as a key ingredient in specialty cocktails.
The Lagavulin 10 Year Old is available at select retailers for $60 USD per 700 ml bottle.
Trend Themes
1. Maturation Process - Exploring innovative maturation processes could lead to the development of unique flavor profiles and enhance the overall whiskey experience.
2. Flavorful Whiskey - Meeting the demand for exceptionally flavorful whiskeys opens up opportunities for brands to differentiate themselves and cater to discerning consumers.
3. Specialty Cocktails - Developing whiskey varieties that work well as key ingredients in specialty cocktails can tap into the growing craft cocktail market and expand consumer appeal.
Industry Implications
1. Alcohol Production - By adopting innovative maturation processes, alcohol producers can create unique whiskey offerings and position themselves as leaders in the industry.
2. Beverage Retail - Offering flavorful whiskeys with distinct tasting notes can attract customers and drive sales in the competitive beverage retail market.
3. Craft Cocktail Bars - Collaborating with craft cocktail bars to develop whiskey varieties specifically designed for specialty cocktails can create mutually beneficial partnerships and expand market reach.
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