The 100% Design Campaign by Sara Morris is Vibrantly Eccentric
Meghan Young — March 29, 2013 — Fashion
References: saramorris & inqmind.co
Going for whimsy with the 100% Design campaign, which promotes the United Kingdom's largest design trade event of the year, London-based photographer Sara Morris whets people's creative appetites in a colorful way. Whether she captures spools of tape in an abstract dance or desk lights teasing each other, her near-fantastical images will inspire people's imaginations while getting them revved up about what they will find this September.
Commissioned by Form, the 100% Design campaign is shot in studio against vibrant backdrops that rival the personality of the equally vibrant inanimate objects in each image. Full of eclectic and eccentric wonder, the 100% Design campaign will not only gain visitors, it will also encourage people to indulge their own playfully creative sides.
Commissioned by Form, the 100% Design campaign is shot in studio against vibrant backdrops that rival the personality of the equally vibrant inanimate objects in each image. Full of eclectic and eccentric wonder, the 100% Design campaign will not only gain visitors, it will also encourage people to indulge their own playfully creative sides.
Trend Themes
1. Whimsical Design - Businesses in home decor and furniture manufacturing can incorporate whimsical design elements to stand out in the market and attract new customers.
2. Abstract Photography - There is an emerging trend in abstract photography in advertising and marketing campaigns that appeals to consumers' emotions and inspires new ideas.
3. Eccentric Advertising - Companies looking to capture consumer attention in a crowded market can benefit from adopting a more eccentric and whimsical advertising approach.
Industry Implications
1. Design Trade Shows - Design trade show organizers can use colorful and whimsical still-life photography in their advertising campaigns to attract attendees and promote their events.
2. Home Decor - Home decor companies can use whimsical still-life photography in their marketing campaigns to differentiate themselves from competitors and attract new customers.
3. Advertising and Marketing - Companies in various industries can use whimsical and abstract photography in their advertising and marketing campaigns to create emotional connections with consumers and stand out from competitors.
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