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Sports Trends

From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.
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Accessibility-Focused Sport Bags
Accessibility-Focused Sport Bags
Nike’s EasyOn Backpack Offers Dexterity for All Athletes
Nike has introduced the ‘Nike Elite EasyOn Backpack,’ designed to improve accessibility for athletes of all abilities. Initially developed for “Paralympic athletes ahead of the... MORE
Activity-Monitoring Sports Apps
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Strava Heatmaps have been launched by the brand as a series of tools perfect for helping athletes to stay safer in the face of an ever-shortening amount of daylight hours during the fall and winter... MORE
Fee-Free Rowing Workout Machines
Fee-Free Rowing Workout Machines
The Hydrow Core Rower Doesn't Require a Monthly Subscription
The Hydrow Core Rower has been announced by the smart rowing machine company as its latest model that will provide athletes with the ability to train on their own terms in a fee-free way. The... MORE
Sportswear Capsule Collabs
Sportswear Capsule Collabs
The Faherty X Jalen Brunson Capsule Spotlights the Players Mantra
The Faherty x Jalen Brunson capsule brings the Knicks star’s powerful mantra, “The Magic Is in the Work,” to a limited-edition collection designed for those who believe in the grind behind... MORE
Weatherproof Recovery Shoes
Weatherproof Recovery Shoes
The Kane Revive AC Was Created for Year-Round Weather Conditions
Kane Footwear launched the Kane Revive AC as its second shoe model and it boasts a weatherproof design to support active recovery year-round in all weather conditions—hence the name of the new... MORE
Attention-Grabbing Basketball Shoes
Attention-Grabbing Basketball Shoes
Puma Hoops X Lamelo's 'MB.04 Iridescent' Drop is Bold
The PUMA Hoops x LaMelo partnership has just unveiled its latest release—the ‘MB.04 Iridescent’—offering basketball players and style enthusiasts an electrifying new way to... MORE
Collaborative Crystal-Studded Jackets
Collaborative Crystal-Studded Jackets
Lusso Launches Kansas City Chiefs Denim Jacket for Fans
Lusso partners with the Kansas City Chiefs to unveil a show-stopping, limited-edition jacket that combines team pride with high fashion. The ‘Georgie Rocked Denim Jacket’ is a tribute to... MORE
Collaborative Tequila Bottles
Collaborative Tequila Bottles
1800 Tequila Partners with LAFC for a Bold Limited-Edition Collab
1800 Tequila partners with Los Angeles Football Club (LAFC) to celebrate its first-ever Major League Soccer collaboration, blending the passion of soccer with the legacy of premium tequila. As the... MORE
Trampoline Park-Inspired Clogs
Trampoline Park-Inspired Clogs
Sky Zone x Crocs Capture the Park's Orange and Blue Hues
To mark its 20th anniversary, Sky Zone has partnered with Crocs to introduce a limited-edition ‘Sky Zone x Crocs clog,’ capturing the signature orange and blue hues of Sky Zone’s... MORE
Collaborative Motorsport Watches
Collaborative Motorsport Watches
B.R.M x Honda Introduce a Collection of Automatic Watches
B.R.M x Honda has launched a new collection of automatic watches, combining the craftsmanship of B.R.M Chronographes with the engineering expertise of Honda Racing Corporation (HRC). This... MORE
Connected Workwear
New workwear is being launched with smart features for safety and convenience
Trend - Brands in the workwear industry are releasing connected equipment that aim to improve on-the-job safety while offering convenience. These devices are equipped with features such as environmental sensors, communication tools, cameras, and wi-fi connectivity–each designed to improve safety.

Insight - Employees in physical labor sectors have specific requirements for both equipment and workwear. These workers place a lot of demand on their clothes and devices. These high requirements for durability have made it difficult for the workwear industry to innovate. Despite this, safety and convenience are priorities for workers in these fields. As wearable technology continues to improve other sectors, brands are investing in ways to utilize these technologies in the workwear space.
Workshop Question - How could brands in your industry benefit from smart wearables?
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Popularity
Activity
Freshness
Patterns
Megatrends
Global Racecar Partnerships
Global Racecar Partnerships
KitKat Unveiled as the Official Chocolate Bar of Formula 1
KitKat has been announced as the Official Chocolate Bar of Formula 1 in a multi-year collaboration with Nestlé, representing Nestlé‘s largest global brand partnership to date. This alliance... MORE
Minimalist Pilates Essential Kits
Minimalist Pilates Essential Kits
The BetterMe Pilates Essential Kit is Convenient and Sleek
The BetterMe Pilates Essential Kit offers a convenient and portable solution for individuals seeking an effective full-body workout. The offering includes a variety of equipment such as weights,... MORE
Airline-Branded Golf Packages
Airline-Branded Golf Packages
BermudAir Enhances the Travel Experience for Golf Enthusiasts
BermudAir’s introduction of exclusive Golf Packages offers a comprehensive travel experience tailored to golf enthusiasts and luxury vacationers alike. This package combines airfare, accommodation,... MORE
Banana-Inspired Gym Passes
Banana-Inspired Gym Passes
The Banana Gym Pass is Debuting on National Banana Day 2024
National Banana Day 2024 introduces a unique incentive to promote fitness in Australia — the Banana Gym Pass. On October 16, anyone with a banana purchased from local stores can use it as a pass... MORE
Halocline Waterproof Shoes
Halocline Waterproof Shoes
A game-changing shoe with waterproof protection from the elements
Traditional options for waterproof footwear consist of rainboots, dive shoes, and Gore-Tex footwear, all of which have tradeoffs when it comes to their versatility and varied protection from the... MORE
Athlete-Approved Sports Equipment
Athlete-Approved Sports Equipment
These Caitlin Clark Basketballs are Available at Hy-Vee
These Caitlin Clark Basketballs have been unveiled as a series of limited-edition products from Wilson Sporting Goods Inspire Series that will provide fans with the perfect way to commemorate the... MORE
Activewear Lounge Ranges
Activewear Lounge Ranges
Oner Active's Soft Motions Collection is Versatile for Daily Wear
Oner Active has introduced its new ‘Soft Motions Collection,’ a 10-piece activewear line that skillfully balances comfort with functionality for everyday wear. Designed with Oner Active’... MORE
Culturally Rich Sports Stores
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
The adidas ‘Home of Sport’ flagship store, the first of its kind in Canada and the United States, presents an innovative retail experience that merges sport with cultural influence.... MORE
High-Tech Personalized Wellness Partnerships
High-Tech Personalized Wellness Partnerships
ASENSEI and 3DLOOKCollaborate to Enhance Wellness
ASENSEI and 3DLOOK have announced a strategic partnership designed to enhance personalized wellness offerings in fitness, health, and weight loss sectors. This collaboration aims to integrate ASENSEI&... MORE
Running-Focused Eyewear Collections
Running-Focused Eyewear Collections
Zunnies by Zenni Optical Launched an Active Eyewear Line
Zenni Optical’s new Zunnies sub-brand offers a range of active eyewear tailored for running-focused lifestyles. These lightweight sunglasses are specifically designed to provide a secure, zero-... MORE
Formula 1-Inspired Apparel
Formula 1-Inspired Apparel
Malbon Golf Creates a Formula 1 Collection for the Las Vegas Grand Prix
Malbon Golf is back at the Las Vegas Grand Prix, set to unveil a dynamic collection just in time for this year’s Formula 1 race on the Las Vegas Strip from November 21 to 23. Inspired by F1’s... MORE
NBA-Honouring Flight Designs
NBA-Honouring Flight Designs
Air Canada Honours NBA Hall of Famer Vince Carter
Air Canada recently unveiled a special aircraft livery dedicated to NBA Hall of Famer Vince Carter. This initiative is timed with the Toronto Raptors’ retirement of his jersey number. Air... MORE
Alternative South African Kits
Alternative South African Kits
Mamelodi Sundowns Launch the HOPE Kit for the 2024/2025 Season
PUMA and Mamelodi Sundowns Football Club have officially unveiled the HOPE KIT, an impactful collection that spotlights the modernized Mamelodi Sundowns badge, now rendered in a durable rubberized... MORE
play_circle_filledCelebratory Sports Fan Games
Celebratory Sports Fan Games
ESPN Launched a Dedicated Island for its Fans in Fortnite Creative
The ESPN Football Island in Epic Games’ Fortnite Creative is a new addition designed to celebrate football fandom and provide an immersive football-themed experience. Available now in Fortnite... MORE
Striking Motorsport-Inspired Collections
Striking Motorsport-Inspired Collections
PUMA Unveiled Electrifying Las Vegas Grand Prix Capsules
In anticipation of the Las Vegas Grand Prix, PUMA has launched two motorsport-inspired collections that capture the high energy of this iconic event. Firstly, the ‘PUMA Neon Energy Collection&#... MORE