From Whiteboard Paint to Chalkboard Tables
Jessica Marcel — October 24, 2009 — Art & Design
Walls used to have one purpose—enclosing a room. But nowadays, walls are as good a place as any for art, design and personal statements.
Whiteboard paint is the newest edition to wall art. Chalkboard paint has been around for years (and it's also seeing a surge in popularity), but whiteboard paint still provides a clean surface that doesn't reveal its multi-usefulness until inspiration strikes.
Implications - Consumers constantly crave ways to express their individuality, and products which allow for personalization promote this. The opportunity for interactivity, manipulation or customization will set a product apart from the crowd and make a statement. Companies can appeal to this demographic by providing consumers with products which have the ability to reflect their personalities.
Whiteboard paint is the newest edition to wall art. Chalkboard paint has been around for years (and it's also seeing a surge in popularity), but whiteboard paint still provides a clean surface that doesn't reveal its multi-usefulness until inspiration strikes.
Implications - Consumers constantly crave ways to express their individuality, and products which allow for personalization promote this. The opportunity for interactivity, manipulation or customization will set a product apart from the crowd and make a statement. Companies can appeal to this demographic by providing consumers with products which have the ability to reflect their personalities.
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