The Candy Room by Red Design Group is Graphically Playful
Katherinev123 — October 24, 2011 — Art & Design
References: reddesigngroup.au & retaildesignblog.net
The interior of a candy store should be fun and playful, and this design for The Candy Room is just that. Created by RED Design Group, it features charming sketches around the store to give the establishment a graphic and whimsical look.
The Candy Room, a new venture by the Australia-based, sugar-free candy importer Sweet Enough, is located in Melbourne and features drawings, such as picture frames, stools, drawers and shoes, that allude to a room. For example, the "kitchen" even depicts a stove with a pot of boiling water. The bare-bones, black and white drawings offer a childlike touch, perfect for the store's target market. RED Design Group also left the color palette of the store white so that the interior could be enlivened by the The Candy Room's products themselves.
The Candy Room, a new venture by the Australia-based, sugar-free candy importer Sweet Enough, is located in Melbourne and features drawings, such as picture frames, stools, drawers and shoes, that allude to a room. For example, the "kitchen" even depicts a stove with a pot of boiling water. The bare-bones, black and white drawings offer a childlike touch, perfect for the store's target market. RED Design Group also left the color palette of the store white so that the interior could be enlivened by the The Candy Room's products themselves.
Trend Themes
1. Graphic Interior Design - Opportunity for businesses to create visually engaging spaces through the use of graphic elements and sketches.
2. Whimsical Retail Experiences - Opportunity for businesses to design stores that evoke a sense of playfulness and whimsy to attract customers.
3. Targeted Childlike Aesthetics - Opportunity for businesses to cater to specific target markets, such as children, by incorporating childlike aesthetics into their designs.
Industry Implications
1. Interior Design - Opportunity for interior design firms to offer unique graphic design services for retail spaces.
2. Retail - Opportunity for retailers to create memorable and interactive experiences that differentiate them from competitors.
3. Confectionery - Opportunity for confectionery companies to design candy stores with visually appealing aesthetics that resonate with their target audience.
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