Tuxedos, Vests, Boyfriend Jeans & Manly Haircuts for Women
Pantsuits, sports-inspired designs and any clothing item you could append “boyfriend†to are among the tomboy fashions making their way into the wardrobes of fast-adopting fashionistas.
This cluster highlights tomboy fashions ranging from Denim Dan looks to panstuits to sports inspired outfits (think football linebackers). The slideshow includes button-downs, dress shirts and boyfriend shirts, watches, jeans and jackets—even tuxedos for the ultimate Jane Bond look.
Implications - Youth consumers are increasingly skeptical of traditional societal roles for men and women. As a result, women have begun to adopt fashion trends typically seen on men and vice versa. Companies should consider these new gender roles when creating products for youth consumers.
This cluster highlights tomboy fashions ranging from Denim Dan looks to panstuits to sports inspired outfits (think football linebackers). The slideshow includes button-downs, dress shirts and boyfriend shirts, watches, jeans and jackets—even tuxedos for the ultimate Jane Bond look.
Implications - Youth consumers are increasingly skeptical of traditional societal roles for men and women. As a result, women have begun to adopt fashion trends typically seen on men and vice versa. Companies should consider these new gender roles when creating products for youth consumers.
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