From Inside-Out Body Campaigns to Translucent Fast-Food Finds
Josh Triantafilou — May 16, 2012 — Art & Design
Looking through these inverted creations, one can be forgiven for getting a little disoriented. From inside-out clothing and toys to flipped facial hair, they show how familiarity is so easily evaporated. This can be jarring and off-putting -- skeletons and guts are not the most pleasant things in the world -- or it can be amusing and whimsical, as shown by inverted but otherwise idyllic landscapes and scenery. Whichever way viewers receive such pieces, blase will be an uncommon response.
As with anything, overusing the technique can become gimmicky. Still, for fields as diverse as conceptual art to advertising, the ability to grab people's attention is almost always a welcome one. Flipping through the inverted creations featured here will make this point apparent.
As with anything, overusing the technique can become gimmicky. Still, for fields as diverse as conceptual art to advertising, the ability to grab people's attention is almost always a welcome one. Flipping through the inverted creations featured here will make this point apparent.
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