From Hybrid Fruit Packaging to Elegant Berry Boxes
Michael Hemsworth — September 6, 2014 — Marketing
While fresh products don't traditionally have a whole lot of packaging associated, these fruit and vegetable packaging ideas show how a number of brands are expanding concepts to the produce section. Prepackaged goods are a mainstay for the average consumer; whether it's a can of soup for lunch or a granola bar for a snack, everyone is indulging into the prepackaged lifestyle at least a little bit. As such, the ritual associated with opening a product for consumption has left consumers a little disconnected when it's not there.
This augmentation of the consumer practice of shopping and eating with fruit and vegetable packaging designs pushes in a more manufactured direction, which is indeed being welcomed by some but naturally refuted by others.
This augmentation of the consumer practice of shopping and eating with fruit and vegetable packaging designs pushes in a more manufactured direction, which is indeed being welcomed by some but naturally refuted by others.
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