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Pets Trends

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.
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Insights
Veterinary Critical Care Units
Veterinary Critical Care Units
Bionet America, Inc. Has Unveiled Its Super Air Smart ICU
Bionet America's Super Air Smart ICU is a high-tech advancement in veterinary critical care. It ims to enhance fficiency and patient outcomes. This innovative unit addresses key limitations of... MORE
Top 100 Pets Trends in 2024
Top 100 Pets Trends in 2024
From Noise-Canceling Pet Headphones to Luxury Monogram Doghouses
This list of pet trends from 2024 is characterized by an exciting mix of innovation, wellness, and sustainability. From advanced pet wearables to eco-friendly products and nutrient-rich foods,... MORE
Cat Safety Checkers
Cat Safety Checkers
With 'Can Cats Eat It', Users Can Check If Foods and Items Are Safe for Cats
"Can Cats Eat It?" is a website and progressive web app (PWA) that provides pet owners with instant information about the safety of various items for cats. From common foods to household plants and... MORE
Playful Scented Dog-Friendly Bubbles
Playful Scented Dog-Friendly Bubbles
Atomic Bubbles Expands Its Pet Line with Three New Scents
To much of the delight of pet owners and their furry companions, Atomic Bubbles has announced the expansion of its popular pet line for dogs. The new playful bubble activity is enriched with three... MORE
High-Performance Dog Towels
High-Performance Dog Towels
Delilah Home Launched the Drytek® Dog Towel for Active Pet Owners
Delilah Home recently launched a high-performance dog towel that combines co-friendly materials with advanced performance features. The Drytek® Dog Towel by Delilah Home promises to keep pets... MORE
Modern Desk-Friendly Jellyfish Tanks
Modern Desk-Friendly Jellyfish Tanks
Pet Jellyfish's Product is Considered State-Of-The-Art
Pet Jellyfish has released a unique product that will enable consumers to explore a very specific aspect of marine life from the comfort of their homes. The recently launched jellyfish tank brings... MORE
Luxurious Pet Hotels
Luxurious Pet Hotels
K9 Resorts Opens a High-End Facility in Pompano Beach
K9 Resorts Luxury Pet Hotel, renowned for its premium boarding and daycare services, will open a new facility in Pompano Beach on February 1, offering an upscale boarding experience that surpasses... MORE
Versatile Dog Anesthetics
Versatile Dog Anesthetics
Parnell Debuts Propofolvet Multidose, an Anesthetic Injection for Dogs
Parnell recently announced the launch of a versatile anesthetic injection for dogs called PropofolVet Multidose. This new advancement in veterinary care is said to allow professionals “... MORE
App-Extended Smart Birdfeeders
App-Extended Smart Birdfeeders
HIXXHOME's Smart Birdfeeder and the Coolfly App Garner Attention
Smart birdfeeders have become increasingly popular in recent years as more contemporary consumers opt-in for smart home features. HIXXHOME seeks to fill this niche and its innovation, alongside the... MORE
Shredded Protein Kibbles
Shredded Protein Kibbles
Tractor Supply's 4health Shreds Deliver an Appealing Texture for Dogs
While dry kibble offers unmatched convenience for dog owners, many pets often prefer wet, raw, or fresh food options for their more appealing textures and flavors—and Tractor Supply’s... MORE
Brushless Care
Dental care for pets shifts toward more alternative, brushless formats
Trend - Brands are creating alternative dental care products designed for pets. These products often come in the form of treats, chews, or additives to water or food that claim to help clean teeth and promote dental health without the need for manual brushing.

Insight - Busy pet owners often search for products that help them maintain high quality pet care and ward off potential health problems. In response, brands are designing alternative dental products to appeal to pet owners who may struggle to brush their pets' teeth regularly or have pets resistant to traditional brushing methods. Businesses that cater to the demand for alternative pet care products can appeal to consumers who value convenient alternatives to maintain their pets' overall hygiene.
Workshop Question - How can your brand simplify a tedious task for its target consumer?
6.1
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Popularity
Activity
Freshness
Patterns
Megatrends
Freeze-Dried Cheese Treats
Freeze-Dried Cheese Treats
WagWell's Cheese Treats for Dogs are Versatile and Rich in Protein
WagWell’s Freeze-Dried Cheese Treats are super-simple, single-ingredient treats for dogs that are versatile enough to be used for training, topping food or treating canine companions to a... MORE
Pet-Friendly Meat Pops
Pet-Friendly Meat Pops
BONKERS' Purrpops are Lickable, Freeze-Dried Meat Treats on a Stick
BONKERS’ Purrpops are crunchy freeze-dried meat treats on a stick in the shape of a heart, offering an alternative to the usual lickable treats for cats packaged in single-serve pouches.... MORE
Adorable Pet Campaigns
Adorable Pet Campaigns
Purina's Latest Contest Searches for 'Chief Snuggle Officers'
Purina Puppy and Kitten Chow have launched a contest to find its first ‘Chief Snuggle Officers’ (CSOs) for the brand. The contest is “open to one kitten and one puppy, who will... MORE
Smart Cat Grooming Pods
Smart Cat Grooming Pods
FutureZeal Z3 is Positioned as a Groundbreaking Feline Wellness Approach
The ‘FutureZeal Z3’ cat grooming pod blends smart technology with a user-friendly design to offer a more efficient and comfortable grooming experience for both cats and their owners.... MORE
Satellite-Connected Pet Trackers
Satellite-Connected Pet Trackers
The SATELLAI Pet Tracker is a First of its Kind at CES 2025
Pet trackers have become somewhat commonplace, but the SATELLAI pet tracker is engineered to help push them into their next iteration. The dog tracker and collar are engineered with satellite... MORE
Pet Owner Medication Platforms
Pet Owner Medication Platforms
GoodRx for Pets Offers Savings for Owners
GoodRx for Pets has been unveiled by the eCommerce pharmacy brand as its latest endeavor that will provide pet owners with a way to access essential medications and more for their furry friends. The... MORE
Water-Purifying Pet Fountains
Water-Purifying Pet Fountains
Petcube Expands Debuts a Smart Water Fountain for Pets at CES 2025
Petcube is making waves in the pet care industry with the launch of its first-ever smart water fountain. Revealed at CES 2025, the device is designed to ensure pets stay hydrated and healthy, even... MORE
Heavy-Duty Pet Entryways
Heavy-Duty Pet Entryways
Pawport Unveils its Safe and Secure Smart Pet Door at CES 2025
Pawport’s Smart Pet Door officially debuted at CES 2025. It offers pet owners a high-tech solution to enhance home security and convenience. Constructed from durable powder-coated steel and... MORE
Pet Care Assistants
Pet Care Assistants
Peqaboo Uses Boo AI to Offer Personalized Pet Care and Daily Insights
Peqaboo is an AI-powered pet social app designed to enhance pet care through personalized insights. With Boo AI running 24/7, users can snap photos of plants and food to analyze their toxicity to... MORE
Pet Health-Monitoring Technologies
Pet Health-Monitoring Technologies
Industrial Technology Research Institute Presents iPetSuite
Industrial Technology Research Institute’s iPetSuite offers a sophisticated solution for pet health monitoring. The system incorporates low-power Doppler radar technology to track vital signs... MORE
Streetwear-Informed Pet Strollers
Streetwear-Informed Pet Strollers
BAPE x AIRBUGGY Introduce a Stylish Camouflage Pet Stroller
BAPE and AIRBUGGY have teamed up to keep your pets wrapped in streetwear style this holiday season. Their collaboration introduces the ‘DOME 3 LARGE,’ a premium pet stroller adorned with... MORE
Emotional AI-Powered Robot Pets
Emotional AI-Powered Robot Pets
The 'Ropet' AI Robot Pet Features ChatGPT Integration
The ‘Ropet’ AI robot pet is a charming digital pet for consumers of all ages that will provide them with a comforting companion that has its own personality. The pet is powered by... MORE
80 Gift Ideas for Dog Parents
80 Gift Ideas for Dog Parents
From Dog-Safe Popcorn Snacks to Modular Canine Helmets
From portion control pet feeders to raw chicken pet foods, this list of gift ideas for dog parents explores everything new and trending to delight your favorite canine companion. These gifts keep... MORE
Pet Health Managers
Pet Health Managers
Pet App Helps Track Health, Reminders, and Activities for Your Pets
Pet App is a new and comprehensive health tracking and reminder tool that is designed to manage the well-being of pets. Whether you’re a pet owner of one or multiple animals, this app provides... MORE
Top 30 Gifts for Cat Lovers 2024
Top 30 Gifts for Cat Lovers 2024
From AI-Powered Litter Boxes to Cartoon Cat Board Gamesbut
For feline aficionados in 2024, the pet gift market has evolved beyond basic cat toys. Leading the pack are smart pet cameras with treat dispensers, allowing cat parents to check in and reward their... MORE