Lifestyle Trends

Whether it be health and wellness, emerging cuisine or consumer entertainment, aspects of consumer lifestyle are constantly shifting to accommodate personal needs and new priorities. From developments surrounding millennial lifestyle, health innovations and nutritional living, Trend Hunter’s lifestyle category will showcase what’s happening in the world of modern consumers.

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Healthier Drinking Habits Campaigns

ABC Fitness Joins Sunnyside for Dry-Ish January

ABC Fitness has teamed up with Sunnyside to launch a new initiative aimed at supporting fitness professionals and their clients in promoting healthier drinking habits during Dry-ish January. This... MORE

Newbie Plant-Based Food Products

These New The Tofoo Co Products are Arriving in the UK

These new The Tofoo Co products have been announced by the brand just ahead of Veganuary in the UK to provide consumers who are new to the category or plant-based food in general with the perfect... MORE

Well-Aged Family Reserve Whiskeys

The World Whiskey Society Debuts a 20-Year-Old Family Reserve

The World Whiskey Society has introduced a new 20-Year-Old Family Reserve whiskey, a high-end release that commemorates the 20th anniversary of AIKO Brands. This cask-proof expression highlights the... MORE

Comprehensive Subscription-Based Wine Platform

Wine Folly Has Introduced Wine Folly+

Wine Folly+ is a subscription-based platform aimed at enhancing wine education through a comprehensive and interactive digital experience. Building on Wine Folly’s established reputation for... MORE

Modern Whiskey Tasting Rooms

Laws Whiskey House Has Introduced Its Whiskey Sanctuary

Laws Whiskey House’s newly launched Whiskey Sanctuary is a 4,000-square-foot tasting room designed to provide a distinctive experience for whiskey enthusiasts. This modern facility is marked... MORE

Festive Hotel Activations

Fairmont Hotels & Resorts Has Unveiled Its Annual Holiday Programming

Fairmont Hotels & Resorts’ annual holiday programming combines festive culinary delights and immersive experiences with a philanthropic focus. This year’s offerings are available across... MORE

Organic Baby Nutrition Brands

Earth's Best® Announces Nationwide Availability of Its Products

Earth’s Best®, a long-standing name in organic baby nutrition, has announced the full nationwide availability of its infant formula and toddler milk drinks. After the industry faced... MORE

Nutty Goat Cheese Salads

Iron Hill Has a Pistachio Crusted Goat Cheese Salad for the Holidays

Iron Hill Brewery & Restaurant is helping guests take a break from the hustle and bustle of the holiday season with a tasty festive menu that includes tasty offerings like the Pistachio Crusted... MORE

Steak-Centric Winter Menus

Outback Steakhouse is Launching a Steak-cation Menu

Outback Steakhouse is looking past the holidays to the new year with the announcement of its new Steak-cation Menu. Available from January 2, 2025, through until February 18, 2025, Outback’s... MORE

Festive British Burger Menus

McDonald's UK is Serving Up a Festive Food Range for the Holidays

McDonald’s UK is looking to bring in even more guests this holiday season with its new Festive Food Range. Created for the 2024 holiday season, the Festive Food Range includes seasonal burgers,... MORE

Soft Breakfast

Brands are releasing nutrient-rich breakfast bars designed for young children

Trend - CPG brands are releasing flavored breakfast bars designed for children. These breakfast bars are made soft and easy-to-chew, while also being rich in nutrients. These are designed to replace occasional breakfasts for children during busy days.

Insight - Parents with busy schedules may not always have time to prepare full balanced breakfasts for their children. However, most parents do not want to give their kids non-nutritious breakfasts, such as fast-food meals or microwave meals, when busy. As a result, these parents seek out solutions that are quick and easy to serve, but do not compromise on health or nutritional value. Brands are responding to these pressures with convenient breakfast bars designed specifically for younger children.

Workshop Question - How can we create convenient and nutritious solutions to support busy parents and their children's dietary needs?

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