Wella Company Unveils a New Sustainable Packaging Overhaul
Kanesa David — June 10, 2024 — Eco
References: wellacompany & businesswire
Wella Company has launched a redesigned and more sustainable version of its WELLOXON PERFECT salon color developer. This new product line is crafted with a strong focus on sustainability. The updated formula is now vegan and free from any animal-derived ingredients. It also eliminates using mineral oil, a non-renewable fossil fuel derivative.
Additionally, WELLOXON PERFECT is the first product in the beauty and cosmetics industry to incorporate carbon-reduced hydrogen peroxide. This innovative ingredient is certified to reduce carbon emissions compared to the hydrogen peroxide used previously.
The new bottle design utilizes an innovative multi-layer molding technology, allowing for the replacement of virgin plastic with up to 70% post-consumer recycled plastic. This change supports Wella Company’s material circularity initiatives and is projected to save approximately 90 metric tons of plastic annually compared to the previous packaging. Furthermore, the bottle is designed to be 100% recyclable and compact (excluding the safety seal) in countries with established recycling systems.
Image Credit: Wella Company
Additionally, WELLOXON PERFECT is the first product in the beauty and cosmetics industry to incorporate carbon-reduced hydrogen peroxide. This innovative ingredient is certified to reduce carbon emissions compared to the hydrogen peroxide used previously.
The new bottle design utilizes an innovative multi-layer molding technology, allowing for the replacement of virgin plastic with up to 70% post-consumer recycled plastic. This change supports Wella Company’s material circularity initiatives and is projected to save approximately 90 metric tons of plastic annually compared to the previous packaging. Furthermore, the bottle is designed to be 100% recyclable and compact (excluding the safety seal) in countries with established recycling systems.
Image Credit: Wella Company
Trend Themes
1. Vegan Beauty Products - The shift to vegan beauty products appeals to eco-conscious consumers and reduces reliance on animal-derived ingredients.
2. Recycled Packaging Solutions - The implementation of post-consumer recycled plastic in packaging addresses environmental concerns and supports material circularity efforts.
3. Carbon-reduced Chemicals - The introduction of carbon-reduced hydrogen peroxide highlights the potential for reducing industrial carbon emissions through chemical innovation.
Industry Implications
1. Cosmetics - The cosmetics industry is moving towards more sustainable practices, focusing on eco-friendly packaging and vegan formulations.
2. Sustainable Manufacturing - Sustainable manufacturing processes in various sectors are increasingly adopting recycled materials and carbon-reduction techniques.
3. Eco-friendly Packaging - The eco-friendly packaging industry supports the circular economy by developing materials that minimize plastic waste and promote recyclability.
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