Puma Re:Suede 2.0 is a Commercial Version of an Experimental Sneaker
Laura McQuarrie — April 23, 2024 — Eco
References: puma & businesswire
The Puma Re:Suede debuted in 2021 and following a two-year biodegradable and composting pilot program, Puma is releasing a commercial version of the sustainable footwear design. As part of the multi-year pilot project, which concluded at the end of 2023, Puma proved that Re:Suede can turn into compost with tailor-made industrial conditions. Now, Re:Suede 2.0 is coming to market, representing an important evolution in eco-friendly footwear production and end-of-life solutions.
500 pairs of Re:Suede 2.0 are up for sale and once they're worn out, customers can return them to Puma free. After their usable life, the sneakers will be sent to Puma's partners to undergo a special industrial composting process. In exchange for their efforts, customers will get a 20% discount on their next purchase.
500 pairs of Re:Suede 2.0 are up for sale and once they're worn out, customers can return them to Puma free. After their usable life, the sneakers will be sent to Puma's partners to undergo a special industrial composting process. In exchange for their efforts, customers will get a 20% discount on their next purchase.
Trend Themes
1. Sustainable Footwear Evolution - Puma Re:Suede 2.0 marks a crucial step in the evolution of eco-friendly footwear with its compostable sneaker design.
2. Circular Fashion Initiatives - The introduction of Re:Suede 2.0 by Puma highlights a growing trend towards circular fashion initiatives in the industry.
3. Customer Engagement Strategies - Puma's offer of a discount on future purchases for returning worn-out Re:Suede 2.0 sneakers reflects innovative customer engagement strategies in sustainability-driven markets.
Industry Implications
1. Footwear - The footwear industry presents opportunities for disruptive innovation through the adoption of compostable design solutions like Puma's Re:Suede 2.0.
2. Fashion - In the fashion industry, there is potential for disruptive innovation by embracing circular fashion initiatives similar to Puma's composting pilot program.
3. Retail - Retailers can explore disruptive innovation opportunities by integrating customer engagement strategies focused on sustainability, as seen in Puma's approach with Re:Suede 2.0.
8.5
Score
Popularity
Activity
Freshness