Boll & Branch's Origin Track Shares Full Transparency with Customers
Laura McQuarrie — April 25, 2024 — Eco
References: bollandbranch & businesswire
100% organic bedding brand Boll & Branch introduced the Origin Track platform to give customers the power to trace the story of their bedding from seed to sheet. Every item produced by Boll & Branch, past and present, is fully traceable by entering a unique lot number into the tech platform.
Since 2014, Boll & Branch has championed a better end-to-end system by collaborating with family-owned farms and factories. Now, the brand invites consumers to view every step of the journey the luxury home textiles take before reaching their homes.
With Origin Track, Boll & Branch is the first in the bedding industry to offer direct insight into its supply chain, showcasing every production stage from farming, spinning, dyeing and cutting to constructing.
Since 2014, Boll & Branch has championed a better end-to-end system by collaborating with family-owned farms and factories. Now, the brand invites consumers to view every step of the journey the luxury home textiles take before reaching their homes.
With Origin Track, Boll & Branch is the first in the bedding industry to offer direct insight into its supply chain, showcasing every production stage from farming, spinning, dyeing and cutting to constructing.
Trend Themes
1. Full Transparency Supply Chain - Unlocking the journey of luxury home textiles through every stage of production from seed to sheet.
2. Traceable Product Origin - Empowering customers with the ability to track the complete story of their bedding using a unique lot number.
3. Tech-enabled Consumer Engagement - Offering a cutting-edge digital platform for customers to engage and learn about the production process of their purchases.
Industry Implications
1. Bedding & Linens - Embracing transparency in supply chains to reshape consumer trust and redefine quality standards.
2. Textile Manufacturing - Seizing the opportunity to integrate traceability technologies in every stage of production to meet the growing demand for transparency.
3. E-commerce Retail - Transforming the online shopping experience by providing detailed insights into product origins and manufacturing processes.
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