Cosmetics Trends

Conceptions of beauty are constantly changing, resulting in a constant slew of new and innovative developments in the cosmetic industry. Offering the latest in cosmetic packaging, beauty campaigns and sustainable products, this category sheds light into all the emerging trends in the cosmetic world.

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#1: Top 100 Cosmetics Trends in November

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Confidence-Boosting Youth Bodycare

C by Claire's Shares Fragrances and Bodycare for Gen Zalpha

C by Claire’s is an exclusive new line of fragrances and body care tailored to the needs and desires of Gen Zalpha, a generation passionate about skincare, beauty and self-expression. The new... MORE

Premium 24-Hour Wear Foundations

Tom Ford's Architecture Soft Matte Foundation Redefines Luxury

Tom Ford’s Architecture Soft Matte Foundation redefines luxury with a 24-hour wear formula that offers skin-perfecting coverage and nourishing care. This lightweight foundation goes on... MORE

Gamified Kindness Challenges

e.l.f. x Beekman 1802 on Roblox Kicked Off on World Kindness Day

To mark World Kindness Day on November 13th, an e.l.f. x Beekman 1802 collab launched within e.l.f.’s Roblox experience, e.l.f. UP! The experience introduces a new themed room, a gameplay quest... MORE

Rustic Autumn Fragrances

Jo Malone London’s Hinoki & Cedarwood Cologne Intense is an Ode to Japan

Jo Malone London’s Hinoki & Cedarwood Cologne Intense draws inspiration from the serene Japanese wilderness, and the practice of shinrin-yoku, or forest bathing, to create a deeply... MORE

Moisturizing Fragrance Sticks

Tremendous Parfum and Scentinvent Technologies Created Three Scents

Tremendous Parfum and Scentinvent Technologies announced a partnership that has seen the former brand leveraging the latter’s scent cooler technology to deliver an innovative solution to... MORE

Festively Seasonal Nail Polishes

The Sally Hansen Once Upon a Holiday Collection is Color-Rich

The Sally Hansen Once Upon a Holiday collection has been announced by the brand just in time for the upcoming festive season to provide consumers with a way to elevate their favorite looks. The... MORE

Biodegradable Fragrance Packs

The Wonderland Peony Gift Set is Made with One Recycled Coffee Cup

For the holiday season, Floral Street is selling a Wonderland Peony Home & Away Gift Set that shares is vegan, certified cruelty-free fragrance made with responsibly sourced ingredients in a... MORE

Lightweight Iconic Moisturizers

La Roche-Posay’s new Lipikar Baume Light AP+M Soothes and Hydrates

La Roche-Posay’s new Lipikar Baume Light AP+M is a refreshing, lightweight version of the brand’s best-selling Lipikar Baume AP+M product. Formulated to soothe and hydrate very dry and eczema-... MORE

Revitalizing Eye Cream Formulas

Augustinus Bader's The Rich Eye Cream Reduces Lines and Puffiness

The Rich Eye Cream, from premium skincare brand Augustinus Bader, offers a nourishing solution for the delicate eye area. Designed to smooth, firm, and rejuvenate, the product spotlights the brand’... MORE

Vegan Eyebrow Serums

Sweed's Brow Serum Transforms Growth for Fuller, Fluffier Brows

Sweed’s ‘Brow Serum’ is the latest innovation in brow care, designed to enhance fullness and shine in as little as 4-6 weeks. Building on the success of Sweed’s viral Eyelash... MORE

Football Glamour

Beauty and skincare brands tap into Super Bowl advertisements

Trend - The Super Bowl, traditionally a bastion of sports and beer commercials, is now embracing the beauty and skincare industry. This shift is exemplified by the advertising presence of brands such as e.l.f. Cosmetics, CeraVe, and NYX.

Insight - As female celebrities and influencers establish connections with prominent NFL players, their fandom is influencing more women to engage with football, particularly events like the Super Bowl. Brands are seizing this opportunity by targeting female fans through strategic advertising during the Super Bowl, effectively blending the sectors of sports, beauty, and skincare. This strategic shift not only broadens the league's demographic appeal but also presents businesses with a prime opportunity to engage with a diverse audience.

Workshop Question - In what ways can your brand leverage current pop culture trends to diversify and expand your target audience?

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