These undead Zumba zombies are seen emerging from their graves to seek a cure for their horrendous disease. As it turns out, the only cure for these Zumba zombies is music.
This clever ad produced by Tristark Productions aims to promote Zumba in a festive Halloween-themed skit. The short dance features zombies crawling towards the sound of upbeat music. When they start dancing in true Zumba style, they begin to regain liveliness.
Using Halloween as marketing tactic, this commercial hopes to grab the attention of millennials, who show an attraction to zombie themes with the rising popularity of the 'Walking Dead' TV program. Zumba recently launched a three-week online fitness campaign that aims to get people active by showing them that if zombies can do it, anyone can do it.
Zombie Aerobics Campaigns
This 'Zumba Zombies' Ad Promotes the Zumba Dance Fitness Club
Trend Themes
1. Halloween-themed Marketing - Opportunity for businesses to leverage Halloween to capture consumer attention and promote their products or services.
2. Millennial Targeting - Businesses can capitalize on millennials' interest in zombie themes, like 'Walking Dead', to appeal to this consumer segment.
3. Online Fitness Campaigns - Opportunity for businesses to create online fitness campaigns and inspire people to be active by using creative and engaging content.
Industry Implications
1. Advertising and Marketing - Businesses in the advertising and marketing industry can develop creative Halloween-themed campaigns to attract consumers.
2. Entertainment and Media - Opportunity for businesses in the entertainment and media industry to create zombie-themed content targeted at millennials.
3. Fitness and Wellness - Businesses in the fitness and wellness industry can launch online campaigns to promote active lifestyles and attract a broader audience.