What a wonderful way to get parents to bring their children to the zoo: This campaign for the Santa Cruz Zoo uses drawings of animals made by children that reveal their belief that all wildlife exists on television.
Each drawing of an animal is ensconced within a TV box rather than its natural habitat. I am sure there are a few adults who could learn a thing or two as well by visiting a zoo.
The ads were created by advertising agency McCann Erickson, Santa Cruz, Bolivia with creative direction by Alejandro Guzmán, Daniel Terrazas and Daniel Terrazas.
Reality Check Zoo Ads
Santa Cruz Campaign Reminds That Animals Don't Just Exist on TV
Trend Themes
1. Child-created Ads - Opportunity for businesses to collaborate with children in creating advertisements that offer unique perspectives and capture attention.
2. Reality Vs Perception - Potential for businesses to challenge preconceived notions and highlight the difference between reality and perception in their marketing campaigns.
3. Promoting Zoo Visits - Space for businesses, especially zoos and conservation organizations, to develop creative advertising strategies that encourage visits and educate about wildlife.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to explore child-centered and perception-based campaigns that engage audiences.
2. Marketing - Opportunity for businesses to adopt reality-check approaches in marketing strategies to break through the noise and capture consumers' attention.
3. Zoos and Conservation - Innovation opportunity for zoos and conservation organizations to incorporate child drawings or reality-check concepts in their advertising and educational efforts.