A set of new Zoom filters are coming to the video call platform, which would enable users to superimpose their live images with AR features, allowing them to give themselves new makeup, change up their facial hair, or try out a set of colorful eyebrows.
The new AR filters are geared towards changing the user's facial features, rather than their background or accessories—setting the update apart from Zoom's many other customization options. To access the filters, users will need to go into their Studio Effects settings on Zoom, where they can try out the many different makeup, hair, and color options that are available.
The updated filters are currently being rolled out in beta before being launched on a broader scale.
Feature-Changing Face Filters
These Zoom Face Filters Allow Users to Change Their Hair and Makeup
Trend Themes
1. Face Filter Personalization - The rise of AR face filters on Zoom and other video call platforms presents an opportunity for businesses to personalize their video conference experience for customers, clients, and employees with branded filters that incorporate company colors, logos, and slogans.
2. AR Beauty Tech - The growth of AR beauty features and filters on Zoom may lead to new opportunities for companies in the beauty and cosmetics industry to create and sell their own AR beauty tech to augment in-person shopping experiences.
3. Social Media Integration - As Zoom and other video call platforms continue to incorporate AR filters and features, there may be a growing opportunity for social media platforms to integrate these features into their own platforms, potentially leading to new marketing and advertising opportunities for businesses.
Industry Implications
1. Video Conferencing - As video conferencing becomes a more ubiquitous form of communication, businesses that provide video conferencing services may benefit from investing in and developing AR filters and features to differentiate themselves from competitors.
2. Beauty & Cosmetics - The growing use of AR filters and features for beauty on video call platforms like Zoom presents new opportunities for companies in the beauty and cosmetics industry to create and market their own AR beauty tech that enhances in-person shopping experiences.
3. Social Media Marketing - The integration of AR filters and features on video call platforms like Zoom may present new marketing and advertising opportunities for businesses that are able to incorporate these features into their social media marketing strategies.