Sugar-laden candies like taffy, lollipops and chewy drops have the potential to contribute to tooth decay, but Zollipops' sugar-free treats promise to actually make one's teeth healthier.
What gives these candies their sweetness are sugar substitutes like stevia, Erythritol and Xylitol, and their colors only come from natural, plant-based sources like turmeric, beetroot juice and grape extract. In all, the confections are free from gluten, dairy and artificial colors.
Zollipops makes The Clean Teeth Pops, which are branded as "The After You Eat Treat," as well as Clean Teeth Drops and Clean Teeth Taffy. The sugar-free candy brand was launched by a young entrepreneur who found herself asking: "Why can’t we make a lollipop that’s actually good for your teeth?"
Teeth-Cleaning Confections
Zollipops' Sugar-Free Treats Promote a Clean and Healthy Mouth
Trend Themes
1. Sugar-free Treats - Disruptive innovation opportunity: Develop a line of sugar-free treats that promote better oral health.
2. Natural Sugar Substitutes - Disruptive innovation opportunity: Create products using natural sugar substitutes like stevia, Erythritol, and Xylitol for a healthier alternative to traditional sweeteners.
3. Plant-based Colors - Disruptive innovation opportunity: Explore using plant-based sources like turmeric, beetroot juice, and grape extract to create vibrant colors in various confections.
Industry Implications
1. Candy Manufacturing - Disruptive innovation opportunity: Incorporate sugar-free and natural ingredients into candy manufacturing processes to meet the growing demand for healthier treats.
2. Health Food and Snacks - Disruptive innovation opportunity: Develop a range of healthy snacks and treats using natural sugar substitutes and plant-based colors to cater to health-conscious consumers.
3. Oral Care Products - Disruptive innovation opportunity: Expand the oral care product market by creating new products that combine dental hygiene benefits with the enjoyment of confections.