To help her fans and followers celebrate the holiday season in style this year, fashion and beauty YouTuber Zoella launched the Zoella advent calendar with UK health and beauty retailer Boots.
The 'Zoella 12 Days of Christmas Advent Calendar' features an assortment of curated home and lifestyle goods, including a scented candle, a key ring, a bauble, stickers, a room spray and branded stationery.
Over the past few years, beauty advent calendars have become must-have items for counting down the days until Christmas and this branded Zoella calendar specifically speaks to Gen Z consumers. Although the Zoella 12 Days of Christmas Advent Calendar was originally priced at £50 for the holidays, Boots responded to consumer feedback and halved the price of the festive advent product.
Vlogger Advent Calendars
The Zoella Advent Calendar Contains Surprises from the YouTube Star
Trend Themes
1. Vlogger Advent Calendars - Vloggers launching their own advent calendars with curated home and lifestyle goods is becoming a popular trend.
2. Beauty Advent Calendars - Beauty advent calendars are becoming a must-have for consumers to countdown the days until Christmas.
3. Halving Prices for Festive Products - Halving the price of a branded advent calendar in response to consumer feedback is a trend that retailers may adopt for other festive products.
Industry Implications
1. Online Retail - Online retail companies could capitalize on the trend of vlogger advent calendars by launching their own versions.
2. Beauty Products - Beauty companies could create their own branded advent calendars for consumers to countdown the days until Christmas.
3. Festive Products - Retailers could respond to consumer feedback and cut prices for other festive products to increase sales.