Chinese artist Zhang Quan has a brand entitled Melting Sadness and it recently worked in collaboration with adidas Originals on a special collection of sneakers. The designs have been circulating on social media for some time and now it meets an official launch date.
The shoes are rooted in silhouettes such as the Superstars and the Pro Model by the sportswear label. These are heavily decorated with dramatic looks that embody a cartoon-like aesthetic. There are three Superstar sneakers and one Pro Model. The Pro Model is designed with inspiration drawn from a giraffe and the standout Superstar is the orange iteration. It has a bright tonal splodge over the tongue to look like it is spilling over.
Dramatically Animated Sneaker Designs
Zhanf Quan's Melting Sadness Joins adidas On a Special Pack
Trend Themes
1. Animated Sneaker Designs - Opportunity for incorporating animation techniques into sneaker designs for a unique and eye-catching aesthetic.
2. Collaboration with Artists - Disruptive innovation opportunity to collaborate with artists to create limited edition collections that merge art and fashion.
3. Social Media Marketing of Sneakers - Utilize social media platforms to generate buzz and anticipation for sneaker releases, reaching a larger audience of sneaker enthusiasts.
Industry Implications
1. Footwear Manufacturing - Incorporate animated designs into sneaker manufacturing processes, adding a new level of creativity to the industry.
2. Fashion and Art Collaboration - Encourage more collaborations between fashion brands and artists to create unique and visually appealing products.
3. Digital Marketing and Advertising - Develop innovative social media marketing strategies to promote sneaker releases and create online buzz around limited edition collections.