On the zero-waste platform Loop, consumers can purchase everything from tubs of ice cream to personal care products in a sustainable way and now Purina is introducing the first cat litter product for the circular shopping platform. Purina Tidy Cats' LightWeight Free & Clean cat litter can now be purchased via Loop, which gives cat owners the chance to receive the product in a durable and refillable jug. As part of the platform's circular model, the packaging is collected after use so that it can be cleaned and reused.
While environmentally conscious consumers are taking steps to be more mindful of the packaging they consume themselves, they are also seeking more sustainable solutions for the entire household, pets included. As items like cat litter need to be replenished often, this solution helps to eliminate packaging waste.
Zero-Waste Cat Litter
LightWeight Free & Clean Cat Litter Comes in a Refillable Jug on Loop
Trend Themes
1. Circular Shopping Platforms - Circular shopping platforms like Loop offer opportunities for companies to introduce sustainable products and packaging models that eliminate waste and promote sustainability.
2. Eco-friendly Cat Litter - The growing demand for eco-friendly pet products, such as zero-waste cat litter, presents opportunities for companies to develop innovative and eco-friendly pet care solutions.
3. Refillable Packaging - Refillable and reusable packaging models like the durable and refillable jug offered on Loop can help companies to reduce waste and create more sustainable packaging models.
Industry Implications
1. Pet Care Industry - The pet care industry can benefit from introducing more eco-friendly and sustainable products to meet the growing demand from environmentally conscious consumers.
2. Circular Economy Industry - The circular economy industry can provide opportunities for companies to implement sustainable and innovative packaging and product models that eliminate waste and promote sustainability.
3. E-commerce Industry - The e-commerce industry can provide a platform for companies to introduce sustainable products and packaging models that can help reduce waste and promote environmental sustainability.