Amsterdam-based brand Daily Paper wors in collaboration with local fragrance brand Zenology on a collection of aromatic home goods. The new capsule is entitled Modern Nomads and marks the first time that Daily Paper is breaching into the area of home fragrances.
The brands work together to draw inspiration from Africa, researching the essential oil and aromas from there. This includes scents such as Somali Frankincense, Ghanaian Cacao, and Moroccan Mint Tea. These are meant to create a sense of nostalgia throughout the continent, taking a journey through fishing villages, the beaches at the Somali coast, and the Moroccan desert, to the Ghanaian jungles. The scents come in two sizes -- one for travel and another at home.
Africa-Inspired Home Aromatherapy
Daily Paper Taps Zenology on a Collaborative Home Capsule
Trend Themes
1. African-inspired Home Fragrances - Opportunity for brands to tap into the growing demand for unique and exotic scents that evoke a sense of nostalgia and cultural exploration.
2. Collaborative Home Capsules - Rise of partnerships between brands in different industries to create cohesive and curated product collections for consumers.
3. Travel-sized Aromatherapy - Increasing popularity of portable and convenient aromatic products allows consumers to experience soothing scents on the go.
Industry Implications
1. Home Fragrance - Opportunity for fragrance brands to expand their offerings by incorporating unique cultural elements and capturing the essence of different regions.
2. Fashion - Fashion brands can venture into the home fragrance market by collaborating with established fragrance brands to create exclusive collections that align with their brand identity.
3. Travel and Hospitality - Hotels and travel companies can capitalize on the growing demand for travel-sized aromatherapy products by providing guests with unique and immersive scent experiences during their stay.