Over the past few years, the mattress industry has been upended by companies selling boxed mattresses that can easily be transported to a customer's home—now, Zee.Dog is approaching the pet bed market in the same way with its Zee.Bed.
Zee.Bed is touted as "the world's first dog bed in a box," and it is available in two sizes to suit different breeds. The mattress-style dog bed boasts an ultra-soft, removable, machine-washable microfiber cover, an anti-slip rubber base and a core layered with both structural and viscoelastic foam. As a whole, the comfortable dog bed is hypoallergenic and durable enough for regular use.
Since dog beds, especially in large and extra-large sizes, are not always stocked in stores due to the high amount of space that they consume, Zee.Bed has the potential to offer greater convenience to retailers and consumers alike.
Boxed Dog Beds
Zee.Dog's Zee.Bed Adopts the Popular Bed-in-Box Model for Pets
Trend Themes
1. Bed-in-box Model for Pet Products - Zee.Bed is utilizing the popular bed-in-box model to disrupt the pet bed market by offering convenience to retailers and consumers.
2. Hypoallergenic and Durable Dog Beds - Zee.Bed's hypoallergenic and durable design showcases the trend of pet products that prioritize comfort and longevity.
3. Online Retail and Direct-to-consumer Pet Bed Market - Zee.Bed taps into the growing online retail and direct-to-consumer market for pet beds, allowing for greater accessibility and convenience.
Industry Implications
1. Pet Products - Zee.Bed's innovative approach presents disruptive opportunities in the pet products industry, specifically in the dog bed segment.
2. E-commerce and Retail - The bed-in-box model for pet products like Zee.Bed opens up disruptive innovation opportunities in the e-commerce and retail sectors.
3. Foam Manufacturing - The use of structural and viscoelastic foam in Zee.Bed highlights potential disruptive innovation opportunities in the foam manufacturing industry.