Zady is a social enterprise that attempts to slow down the effects of fast-fashion. It's a place to shop where you know you are taking the social, environmental and economic factors into consideration.
In an inerview with Q Equinox hat took place in the middle of April, the founders, Maxine Bédat and Soraya Darabi, talked about how they kept their bodies together when it comes to managing a start-up. Anyone who has been part of a start-up, either as one of the key members or even as an employer, knows how time-consuming getting things off the ground can be.
Contact Information
Zady website
Zady on Facebook
stone + cloth on Twitter
Zady on Pinterest
Zady on Google Plus
Zady on Instagram
Sustainable Fashion Start-ups
Zady Looks to Slow Fashion to Create a Design-Centred Ethos
Trend Themes
1. Slow Fashion - The trend of sustainable and ethical fashion to promote environmental and social awareness.
2. Social Enterprise - The trend of incorporating social and environmental missions into business models to create positive impact beyond profits.
3. Conscious Consumerism - The trend of consumers being more aware of the impact of their purchases, particularly in the fashion industry, and demanding transparency and sustainability from brands.
Industry Implications
1. Fashion - Disruptive innovation opportunities in sustainable and ethical fashion, incorporating eco-friendly materials, fair labor practices, and transparency in the supply chain.
2. Technology - Disruptive innovation opportunities in creating sustainable fashion through innovative technologies such as 3D printing, recycled materials, and biodegradable fabrics.
3. Retail - Disruptive innovation opportunities in promoting conscious consumerism through alternative retail models, such as rental services, resale platforms, and subscription boxes that offer sustainable and ethical fashion options.