The comedic potential of face recognition technology is explored in the Frijj ‘You LOL You Lose’ website. Designed to promote the company’s three new flavors of milkshakes, the site plays the best of YouTube "fail" videos, using viewers’ webcams to track their facial expressions. If the viewer laughs, the game stops, with the goal being to keep a straight face for as long as possible. The British beverage company has also installed Facebook and Twitter plugins, to allow for results and screenshots to easily be shared with friends.
I’m sure the Frijj ‘You LOL You Lose’ is one of the first of many new advertisements and websites that will use facial recognition to interact with viewers. The inventive site is a lot of fun and is definitely worth checking out—just make sure you don’t have a mouthful of milk at the time, to avoid any spit-takes.
Face Recognition Fail Sites
The Frijj ‘You LOL You Lose' Game Looks for Laughter
Trend Themes
1. Facial Recognition Marketing - Facial recognition technology in marketing is becoming more common as companies explore new ways to engage and interact with consumers.
2. Interactive Advertising - The Frijj 'You LOL You Lose' website highlights the potential for interactive advertising campaigns that use technology to connect with viewers.
3. Social Media Integration - The addition of Facebook and Twitter plugins on the Frijj 'You LOL You Lose' website shows the increasing importance of social media integration in marketing campaigns.
Industry Implications
1. Consumer Goods - Consumer goods companies can benefit from incorporating facial recognition and interactive elements in their advertising to better connect with consumers.
2. Advertising and Marketing - The advertising and marketing industry is constantly seeking innovative ways to reach consumers, and facial recognition and interactive elements offer a new frontier.
3. Technology and Software - The development and implementation of facial recognition technology and social media integration requires ongoing advancements in technology and software.