KOMAZAWA ISOLATION, who are viral Japanese content creators released the new YEEZY GAP Tokyo walk-through campaign that is 56 seconds long. It is inspired by the group's videos that are made in a similar style and inspired by Grand Theft Auto. The video starts off with a loading screen that shines a spotlight on the YEEZY GAP logo before it takes landing in Shibuya.
There, a masked character is dressed entirely in YEEZY GAP designs and immediately provides a task to "Find the car keys and find the "dove" and the other guys." This is noted through a phone call with an apparent agent. The character moves like a game character and the costume selection screen features Part Two of the YEEZY GAP ENGINEERED BY BALENCIAGA collection.
Video Game-Inspired Fashion Videos
The New YEEZY GAP Tokyo Walk-Through is Inspired by GTA
Trend Themes
1. Video Game-inspired Fashion - Fashion brands can experiment with incorporating video game elements into their marketing campaigns to appeal to a younger demographic and tap into the popularity of gaming culture.
2. Virtual Reality Shopping - Retailers can use virtual reality technology to create immersive shopping experiences inspired by video games, blurring the line between real-world and virtual world experiences.
3. Blending Realms - Brands can explore opportunities to merge the worlds of video games and fashion in a more seamless way, such as by offering in-game fashion items that players can purchase in the real world.
Industry Implications
1. Fashion - Fashion brands can tap into the popularity of video game culture to reach a younger audience and experiment with new marketing techniques.
2. Gaming - The video game industry can explore collaborations with fashion brands to create in-game fashion items and expand their reach into the world of fashion.
3. Retail - Retailers can use video game-inspired marketing techniques to create more engaging and immersive shopping experiences for customers, both online and in physical stores.