2020 is just around the corner and Krispy Kreme Japan wants to celebrate the Year of the Rat with a special treat.
According to a press release from Krispy Kreme Japan, the chain has created a Year of the Rat-themed donut to mark the new year and the Chinese zodiac. The donut is cheese-themed with a rich cream cheese filling and a bright yellow icing on top. The donut is also topped with a whipped topping mouse with chocolate ears and a tiny piece of cheese in its hands. The result is a donut that looks like a piece of cheese that a little rat has gnawed its way through and popped out the top.
The donuts are hand-decorated in stores and will be available Thursday through mid-January.
Cheesy Rodent-Topped Donuts
Krispy Kreme is Selling Cheese-Inspired Donuts for the Year of the Rat
Trend Themes
1. Year of the Rat-themed Treats - There is an opportunity to create unique and themed treats to celebrate different occasions or cultural events.
2. Cheese-themed Desserts - Incorporating cheese flavors into desserts can offer a new and unexpected taste experience for consumers.
3. Whimsical Food Art - Developing visually appealing and playful food designs can attract attention and create a memorable dining experience.
Industry Implications
1. Food and Beverage - Food companies can explore creating innovative and themed products to cater to different consumer preferences and events.
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