Ahead of the end of the year, Facebook released its annual 'Year in Review' that shows the top 10 pop culture moments of the year. These include Michael Jordan’s "The Last Dance" documentary, Cardi B and Megan Thee Stallion’s "WAP," and Netflix’s "Tiger King."
In addition, Facebook's 2020 Year In Review is organized into themes, providing context into how people shared and experienced these cultural events. Ranging from social awakening in light of Geroge Floyd's death to high stakes global politics, Facebook shows how people have used the app to make this year feel a little less lonely and a bit connected. These themes were determined by examining the top 20 moments of the years and finding the commonalities of these moments through features and tools like Fundraisers and Groups.
Branded 2020 Pop Culture Reviews
Facebook Released Its Annual Year in Review for 2020
Trend Themes
1. Top 10 Pop Culture Moments - Brands can capitalize on popular cultural moments to create targeted marketing campaigns that resonate with their audience.
2. Social Awakening - Businesses can align their values with social movements and use social media platforms like Facebook to raise awareness and drive change.
3. Virtual Connection - There is a growing demand for virtual platforms and tools that help people feel connected and less lonely, presenting opportunities for innovation in the tech industry.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage popular cultural moments to create engaging campaigns that capture consumer attention.
2. Social Media and Social Networking - Social media platforms like Facebook can provide opportunities for businesses to connect with their audience and contribute to important social conversations.
3. Technology - The tech industry can develop new virtual platforms and tools that cater to the need for connection and community in the digital age.