North American esports organization XSET has launched an apparel collaboration with mastermind JAPAN. The merchandise includes hoodies, shirts, and headsets that have been created using HyperX’s advanced audio technology. The forthcoming collaboration marks mastermind JAPAN’s first foray into the esports world as the brand lends its signature skull and crossbones logo to XSET’s apparel offerings.
The limited edition merchandise will be available during the pop culture festival at ComplexCon in Long Beach, California. The event will be held from November 19 to 20 and will feature headsets customized with mastermind JAPAN branding. XSET's recent activities include the launch of its Gaming Dept. Limited Capsule, a streetwear and fashion collection inspired by aspects of gaming culture.
Esports Streetwear Collaborations
XSET Taps mastermind JAPAN for an Apparel and Tech Capsule
Trend Themes
1. Esports-fashion Collaborations - The rise of esports has opened new opportunities for fashion collaborations that cater to the gaming community.
2. Tech-infused Apparel - The integration of advanced audio and other technologies into clothing items can create a new market for fashion-tech enthusiasts.
3. Limited Edition Merchandise - The exclusivity of limited edition merchandise can create a sense of urgency and exclusivity that drives sales and brand excitement among consumers.
Industry Implications
1. Esports - Esports organizations can collaborate with fashion brands to create limited edition merchandise that caters to the gaming community.
2. Fashion and Streetwear - Fashion brands can partner with esports organizations to design apparel items that cater to the gaming and wider millennial audience.
3. Audio Tech - Collaboration between apparel and audio tech brands can create new opportunities for integrating audio technology into clothing items.