Dignitas and Mike and Ike Present a Fortnite Invitational Event
References: dignitas.ch & esportsinsider
Dignitas is partnering with American candy brand Mike and Ike for a new Fortnite Invitational tournament and content series. Dignitas recently signed a deal with Mike and Ike in summer 2022, making it the official candy partner of the Fortnite division at Dignitas. Both parties will collaborate to host the MIKE AND IKE Flavour Brawl, a five-game tournament featuring 33 teams consisting of North America’s top Fortnite talent. Teams will compete for a shared prize of $10,000 cash and a year-long supply of Mike and Ike candy.
“Dignitas is proud to expand upon our relationship by launching a Fortnite tournament that adds value both to the competitive community and the game’s fanbase,” commented Michael Prindiville, Chief Executive Officer (CEO) at Dignitas.
Image Credit: Dignitas
“Dignitas is proud to expand upon our relationship by launching a Fortnite tournament that adds value both to the competitive community and the game’s fanbase,” commented Michael Prindiville, Chief Executive Officer (CEO) at Dignitas.
Image Credit: Dignitas
Trend Themes
1. Branded Esports Tournaments - There's an opportunity for brands to sponsor esports tournaments, especially in popular games like Fortnite, to increase visibility and engagement with target audiences.
2. Crossover Collaborations - Collaborating with non-endemic industries, like candy brands, to produce esports tournaments is a trend that is here to stay, creating new opportunities for monetization and fan engagement.
3. Celebrity/influencer Endorsements - Partnering with celebrities and influencers who are also passionate about gaming and esports could help increase the reach and impact of esports tournaments, especially among non-endemic audiences.
Industry Implications
1. Food and Beverage - Candy brands are one example of how food and beverage companies can tap into the esports market, particularly by partnering with esports teams and influencers for collaborations that benefit both parties.
2. Gaming - Esports tournaments are a key part of the gaming industry, presenting opportunities for game developers, streaming platforms, and gaming influencers to collaborate with brands for sponsorships and co-branded events.
3. Advertising/marketing - Brands in the advertising and marketing industry can leverage the popularity of esports to reach younger and more diverse audiences, whether through direct sponsorships or collaborations with esports teams, influencers, and event organizers.
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