Accustomed to the comfort and cleanliness of a bidet, the lack of access inspired Giorgia Granata to create Wype, an intimate hygiene product in the form of a gel to enhance the effectiveness of toilet paper.
Although wipes are purchased to provide a moist, refreshing alternative to dry toilet paper, so-called "flushable" wipes are problematic, as they frequently do not break down as claimed and can lead to blockages and increased environmental impact. Wype provides an eco-friendly, refillable alternative with certified organic gel that can be applied to regular toilet paper to enhance its cleaning power. This skin-soothing formula contains aloe vera, chamomile, coconut and other botanicals for calming moisturization.
With a 12-week product trial within its community, Wype found that 77% of wet wipe users were able to adopt Wype completely or partially in place of wet wipes.
Toilet Tissue Gels
Wype Amplifies the Cleaning Power of Regular Toilet Paper
Trend Themes
1. Eco-friendly Hygiene Products - The increasing demand for sustainable and biodegradable personal care items is driving innovation in eco-friendly hygiene solutions like Wype.
2. Enhanced Toilet Paper Solutions - The integration of gel-based products with traditional toilet paper offers improved hygiene and comfort, positioning these solutions as a viable alternative to wet wipes.
3. Refillable Personal Care Products - The market for refillable personal care items is growing, emphasizing cost-effectiveness and environmental benefits, as exemplified by Wype’s refillable gel system.
Industry Implications
1. Personal Hygiene Products - The personal hygiene industry is evolving with innovations like gel-enhanced toilet paper that improve cleaning efficiency and user comfort.
2. Eco-friendly Consumer Goods - There is a rising trend in the eco-friendly consumer goods sector towards products that reduce environmental impact, such as Wype's organic and refillable gel solution.
3. Sustainable Packaging - The sustainable packaging industry is seeing increased adoption of refillable containers, which provide both environmental and economic advantages.