The Write Her Future Scholarship Fund is offered by Lancôme in partnership with the National Association for Advancement of Colored People (NAACP). The partnership includes the Afro-Academic, Cultural, Technological and Scientific Olympics (ACT-SO). Eligible applicants will receive a scholarship fund and mentoring programs geared towards young women throughout their collegiate endeavors.
The scholarship build's on Lancôme's global commitment to empower women by giving them access to educational tools and entrepreneurship courses. While many programs address childhood education, the brand felt it was necessary to include support for young women throughout their pursuit of higher education, focusing on career development. The opportunity includes a total of 30 grants valued at $10,000 each will be given o students entering college in the 2022 academic year.
Branded Women-Empowering Scholarships
Lancôme Launched the Write Her Future Scholarship Fund
Trend Themes
1. Women-empowering Scholarships - Brands can offer scholarship programs with mentoring opportunities to support women pursuing higher education and career development.
2. Diversity and Inclusion Scholarships - Brands can partner with organizations to offer scholarships to underrepresented groups, such as people of color or marginalized communities.
3. Corporate Social Responsibility (CSR) Scholarship Programs - Brands can integrate their commitment to social responsibility by creating scholarship programs that align with their values and focus on creating a positive impact in communities.
Industry Implications
1. Cosmetics and Beauty - Beauty brands can align with social causes and create scholarship programs that offer financial support, mentorship and career development opportunities for young women.
2. Non-profit Organizations - Non-profit organizations focused on diversity and inclusion can partner with brands to offer scholarship programs to underrepresented groups and advocate for inclusive access to education.
3. Corporate Sustainability - Companies can integrate their CSR commitment by offering scholarship programs aligned with their values, not only contributing to the development of young professionals but also creating a positive impact on society.