Launching on April 19th, Lancôme adds to its 'Write Her Future' pillar with the Canadian Women's Foundation. Write Her Future is one of three pillars in the luxury cosmetic brand's global sustainability program. The two have teamed up to give women the opportunity to attend skills training, mentorships, and self-employment programs.
The goal is to help women achieve economic stability by developing ideas for small businesses, learning to write business plans, and establishing a strong network. The partnership entails that 2% of proceeds from some of Lancôme's best-selling items will be donated to the Canadian Women's Foundation. This includes La Vie Est Belle Eau De Parfum, Advanced Génifique Youth Activating Serum, and Teint Idole Ultra Wear Foundation.
Women-Empowering Economic Initiatives
Lancôme Continues to Grow its Write Her Future Pillar
Trend Themes
1. Women Empowerment Initiatives - Brands can create initiatives that aim to empower women and help them achieve economic stability through skills training, mentorships, and self-employment programs.
2. Sustainable Branding - By creating sustainability programs, brands can appeal to socially conscious consumers while also doing good in the world.
3. Cause Marketing - Partnerships between brands and non-profit organizations can drive sales while also supporting important causes like women's economic empowerment.
Industry Implications
1. Cosmetics - Cosmetic brands can create sustainable programs and initiatives that support causes like women's economic empowerment.
2. Non-profits - Non-profit organizations can partner with brands to drive funding and support for important causes like women's economic empowerment.
3. Education - Educational institutions and trainers can develop programs that teach skills necessary for women to succeed in business and achieve economic stability.