In addition to selling its own Raw and Roasted cashews, KARMA is now introducing Wrapped Cashews, which are made with a proprietary processing technique that makes the outer shell edible.
Because these dry-roasted cashew snacks remain in their natural skin, they are extra crunchy, flavorful and offer more fiber and antioxidants than skinless cashews and other nuts are able to. As far as flavor, only a small amount of sea salt is added to the air-roasted nuts to enhance the overall taste.
Since peanuts, pistachios and a number of other nuts must be cracked open before eating, these Wrapped Cashews could open up more new product possibilities. These innovative Wrapped Cashews from KARMA have been named a top-three finalist in the snack and convenience category at the NEXTY Awards.
Unshelled Cashew Snacks
KARMA'S 'Wrapped Cashews' Can Be Eaten with Their Original Shell
Trend Themes
1. Edible Shell Snacks - The introduction of Wrapped Cashews opens up opportunities for other nuts and snacks with edible shells.
2. Crunchy-fiber Snacks - The use of natural skin in Wrapped Cashews presents an opportunity for creating more crunchy snacks with higher fiber content.
3. Air-roasted Nut Innovation - The proprietary processing technique used in Wrapped Cashews offers potential for developing new flavors and textures in air-roasted nuts.
Industry Implications
1. Snack Food - The Wrapped Cashews innovation could disrupt the snack food industry by introducing new types of crunchy and fiber-rich snacks.
2. Nut Processing - The development of edible shell snacks creates opportunities for nut processing companies to explore new product lines.
3. Convenience Stores - Convenience store industry players can consider adding Wrapped Cashews and similar snacks to cater to the demand for innovative, healthy snack options.