Tokyo children's brand Woset imagines a wide array of stationary and furniture that is catered for kids. The products are currently on display as a part of a pop-up at the Isetan department store located in Shinjuku. This features components such as glue crafted from rice, oversized sketchbooks, a transformative stool into an art easel, and crayons that can draw on any surface.
Brad Holdgrafer, the designer and co-founder of the company along with his wife, shares his thoughts behind the design idea. He notes "It's pared back so you don't have to be pared back. You can do whatever you want with it: you can colour it, you can break it, you can smash it, you can rip it. That sense of responsibility builds creative confidence, which is really what we hope to do as much as possible."
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Trend Themes
1. Sustainable Child-friendly Art Supplies - Products like glue made from rice present eco-friendly alternatives in children's art supplies.
2. Multi-functional Children's Furniture - Transformative furniture such as stools that convert into art easels provides versatility in children's spaces.
3. Interactive and Customizable Stationery - Items that encourage modification and personalization, like oversized sketchbooks, foster an engaging creative environment for kids.
Industry Implications
1. Eco-friendly Products - Developing sustainable art supplies for children taps into the growing demand for environmentally-conscious consumer goods.
2. Children's Furniture - Innovating with multi-functional furniture pieces accommodates the need for space-saving and versatile solutions in family homes.
3. Educational Toys and Supplies - Customizable and interactive stationery can transform the learning experience, making it more dynamic and engaging for children.