Worldstock is an eco-conscious online marketplace and Overstock.com’s fair trade arm (they give 60-70% of profits back to their artisans).
The green and social business is targeting environmentally aware consumers looking for an affordable place to shop for things like organic clothing, handcrafted accessories and home decor while also supporting international fair trade artisans. As of this past November, Woodstock had been able to support their artisans with more than $73 million.
What's more, the social enterprise gives 100% of net profits to charity.
"In San Marcos Guatemala funds from Worldstock have helped in the construction of an earth bag house, rain water harvesting tanks (to provide clean water to the orphans), and a composting toilet and shower unit," the website explains. "In Kenya funds have built the Fanya Mambo School, which is designed to improve the future of Kenya by educating the children."
Contact Information
Worldstock website
Overstock on Twitter
Overstock on Facebook
Eco-Conscious Sundresses
Worldstock Sells Fair Trade Goods, Giving 60-70% of Profits to Artisans
Trend Themes
1. Eco-conscious Consumerism - Opportunity to create and promote sustainable and environmentally-friendly products and services.
2. Fair Trade Fashion - Disruptive innovation in the fashion industry by prioritizing ethical sourcing and supporting artisans.
3. Socially Responsible E-commerce - Potential for online marketplaces to integrate charitable giving into their business models.
Industry Implications
1. Sustainable Fashion - Opportunity for clothing brands to focus on eco-friendly materials and production methods.
2. E-commerce - Disruption in the online retail industry by incorporating fair trade and ethical practices.
3. Social Enterprise - Growing market for businesses that prioritize social and environmental impact alongside profitability.