As if the Burj Al Arab hotel wasn't cool enough, they converted their rooftop helipad to a tennis court so that Agassi and Federer could have a skytop game. Stylin.
The two players were the first two to compete in the $1,000,000 Dubai Duty Free Men's Open, but alas, the tournament was not held on the roof of this, the world's first 6-star hotel.
Implications - In the travel tourism and sporting industries, innovation is an important element in maintaining consumer interest. Differentiating a conventional product via reinvention is one method of drawing attention and holding this interest. In tourism in particular, travellers want to see something original and unseen as traveling is a costly and time-consuming process.
Helipad Tennis
Burj Al Arab Hotel Converts Rooftop Landing Into a Green Glory
Trend Themes
1. Rooftop Sports - Opportunity for hotels and other buildings to use their unused rooftop space for sporting events or other recreational activities.
2. Luxury Sporting Events - Opportunity for hotels to host high profile sports events to attract consumers seeking unique experiences.
3. Extreme Hospitality - Opportunity for hotels to offer sky-high experiences and differentiate themselves from competitors in the travel industry.
Industry Implications
1. Hospitality - Hotels can use innovative ideas like converting rooftop spaces to tennis courts to attract customers and provide unique experiences.
2. Sports and Recreation - Cities and buildings can host sports events in unique locations, such as rooftop tennis games, to offer more memorable and distinctive experiences.
3. Tourism - Travel companies can offer niche and exclusive travel packages that include sky-high experiences like playing tennis on hotel rooftops to differentiate themselves in the competitive tourism market.