Axe, a Unilever company, is well known worldwide for their funny, provocative commercials. Joining their ads for body spray and deodorant will be a new commercial for Axe Shower Gel, aimed at young men. The clip will feature a slew of post-secondary students who literally dive into piles of food, then hit a nightclub-inspired shower. Axe will debut The World's Dirtiest Film on November 14 on Jimmy Kimmel Live.
"David Spade is helping the Axe brand team compile the movie," the New York Times wrote, adding it "Will include professional skits, film from the college campus events and videos submitted by the public, all centered on the theme of getting dirty."
Trend Hunter has featured Axe's outrageous campaigns before; check them out below:
World's Dirtiest Film
Axe Ad
Trend Themes
1. Provocative Commercials - Disruptive innovation opportunities lie in creating provocative and attention-grabbing commercials that will appeal to young consumers.
2. User-generated Content - Leveraging user-generated content in advertisements presents an opportunity for brands to engage with their audience and create a sense of authenticity.
3. Multiplatform Marketing - Developing marketing strategies that span across multiple platforms, such as TV, online, and social media, can reach a wider audience and increase brand visibility.
Industry Implications
1. Advertising - The advertising industry can embrace disruptive innovation by pushing the boundaries of creativity and controversial storytelling techniques.
2. Beauty and Personal Care - Disruptive innovation opportunities in the beauty and personal care industry include creating innovative and provocative products that resonate with young consumers.
3. Entertainment - The entertainment industry can embrace disruptive innovation by partnering with brands to create unique and engaging content experiences that blur the lines between advertising and entertainment.